5 Brands That Understand Marketing on Instagram.

In the past two years, 100 million people have discovered the filtering joys of Instagram. (Chances are you’re one of them.) And while Instagram is beloved for allowing us to snap and share our personal photos, it’s also begun to amass a following of brands that are leveraging the visually enticing platform to reach new audiences in creative — and effective — ways.

If you’re looking for inspiration on how to get started (or how to grow your current Instagram community with a cool campaign), check out how these five brands are already leveraging the platform well.

1. Free People

The fashion brand, owned by Urban Outfitters, recently attached individualized hashtag cards to its jeans. On the cards, customers were encouraged to take a picture of themselves in the jeans, post the photo on Instagram, and tag it with a specific hashtag. The result: Photos of fabulous jeans circulating not only on Free People’s feed, but their followers’ too. From there, moderators at Free People handpicked photos to publish on its website, turning its consumers into models and engaging with its community in a fun, impactful way.

2. Comodo

A Latin American restaurant in Soho, New York, Comodo recently created an “Instagram menu” by asking patrons to snap photos of their meals through Instagram and hashtag them #comodomenu. Now, customers (and curious potential customers) are able to search the hashtag to see photos of the restaurant’s offerings, creating a more intimate and engaging dining experience. And whetting a few appetites, too.

3. Tiffany & Co

Earlier this year, Tiffany launched an Instagram campaign that offered followers three new Instagram filters: Tiffany blue, peach, and black and white. (Who doesn’t want more filters?) Followers were also encouraged to tag photos of themselves and their significant others #TrueLovePictures, which Tiffany featured a selection of on its True Love in Pictures website. The campaign was a great way for Tiffany to provide its followers with relevant, brand-related content, while also inviting them to take part in the experience.

4. Fashion’s Night Out

This year, Vogue’s Fashion’s Night Out launched an Instagram campaign around its iconic event, Fashion’s Night Out LIVE, that invited people taking part to tag their photos #FNO for the chance to have them published on the event’smicrosite and Tumblr. The campaign provided Fashion’s Night Out with great user-generated content, plus a unique opportunity to connect with fashionistas taking part in the event in-person and virtually.

5. Red Bull

Recently, Red Bull held an Instagram contest that gave away two tickets to this year’s Red Bull King of the Rock Finals basketball tournament in San Francisco. To enter, followers had to take a picture of themselves with a basketball in unexpected, surprising locations and tag their photos #TakeMeToTheRock. The contest not only got followers excited, but also allowed Red Bull to further its reach within the sports community in a natural, but fun, way.

As you begin to create or amplify your presence on Instagram, focus on creating compelling day-to-day content. As with all of your social media platforms, make sure you’re posting often and with content that speaks to your audience.

And if you’re looking to launch a campaign, get creative! The more inspiring it is, the more your target audience will want to engage with your brand. And don’t forget to incorporate what you’re doing on Instagram across your other social media platforms so your community knows where to find you — and the types of fun content they can expect to find once they get there.

Occasionally, we republish blog posts, press releases and other commentaries of interest to our community. This piece By V., appeared on http://themainstreetanalyst.com/2012/10/27/5-brands-that-understand-marketing-on-instagram/ 

Source: Mashable.com

The First Crowdfunding Bootcamp: a new Industry meets with enthusiasm and determination

The Crowdfunding Bootcamp and CFPA Convention in Las Vegas Nevada, October 9-11, was a pivotal event in the establishment of the Equity Crowdfunding industry. Hundreds of crowdfunding thought leaders, service providers, nascent funding portals, social media experts, accounting, legal and policy professionals, and individual entrepreneurs gathered to understand the challenges, the promise, and the nuts and bolts of the coming equity crowdfunding era, how it will be executed, and how it can be made to work for everyone.

Combined with the event was the first annual Crowdfunding Professionals Association CfPA Conference, a group of first movers in the industry.

"Reflecting crowdfunding itself, the CFPA conference had an authentic DIY spirit and excitement that more 'corporate' conferences lack." said Paul Spinrad, "I connected with people doing a diverse range of great things there, and gathered some information that will really help me. I look forward to an even bigger crowd at the 2013 event."  

Kim Wales said, "We all have a role to play! Whether you led from the front or led from the back; showed up to learn, teach, encourage or laugh – sell products or just to be seen – the conference hall was 250+ persons strong.  All of our hands and minds came together in unity; forming the industry's first Annual Crowdfunding Bootcamp and Crowdfunding Professional Association Conference in October 2012."

Ruth Hedges, Crowdfundingroadmap.com bootcamp creator and organizer, hosted and moderated the event. “We are on the threshold of a new era in the financing and creation of new businesses. The JOBS Act crowdfunding provisions will allow for vastly expanded participation by all Americans who will be able to make small investments to participate in job creation and capital formation,” says Hedges, “the challenge now is two-fold: for the SEC to meet their responsibilities in finalizing the rules of the road by the end of the year, as stipulated in the bill, and the education and creation of a pipeline of entrepreneurs and as well as the  education for a country of newly enfranchised small investors -that means you!- to be able to take advantage of this opportunity.”

Many Bootcamp attendees familiar with the SEC process have become impatient with the agency’s slow progress in meeting their statutory duties. Hedges sentiment; “It took only 116 days to write the entire U.S. Constitution and to get all the U.S. representatives to agree to it!
So why is the SEC  having trouble resolving Equity Crowdfunding details within their congressionally mandated 270 days?” was met with enthusiasm from the crowd. Other participants consulting directly in the SEC process were still guardedly optimistic that deadlines will be met.

Keynoter Peter Shankman, founder of Help A Reporter Out (HARO) and now small business evangelist for VOCUS, was on hand to help frame conference business in terms of "understanding the rapidly changing technological, social and economic ecosystems that enable crowdfunding, along with examples of viral success stories and why they worked." said Meghan Cole, VP of Operations for Laughlin Associates one of the event's coordinators and sponsors.  

Alix Shaer, fundraiser and well known for raising millions of dollars for the American Cancer Society, helped entrepreneurial attendees to think about how to leverage and recruit who they know and the importance of communicating one’s passion directly.

Wednesday’s panel featured a heady line-up including; Maurice Lopes of Early Shares, Candace Klein of Bad Girl Ventures and SoMoLend, Scott Purcell of the crowdfunding platform Arctic Island, Joy Schoffler of Leverage PR, D.J. Paul of Crowdfunder, Rodney Sampson of Legacy Opportunity Fund and Dara Albright of NowStreetMedia.  “If one could choose one element of the event that people would have wanted a lot more of, it was this incisively intelligent and practical-minded panel,” said conference staffer Joe Phelan.

Other amazing speakers included Douglas Ellenoff, of Ellenoff Grossman & Schole LLP, who has consulted with the SEC on crowdfunding rules and whose firm, along with Sara Hanks founder of  Crowdcheck, has played leadership roles in communication with the SEC to help establish those rules; bringing further credibility, Gary Milkwick of 1800Accountant- a firm specialized in small business; Michael Fultz of Fund All Be All, a full spectrum crowdfunding service provider; Bruce Johnston and Zachary Hedges of CaptureTrackConvert, a customer acquisition optimizing platform, and; Karl Burl of Navicate, a service to streamline the valuation process and Arron Young CEO of Laughlin Associates a first mover in providing Incorpoation and corporate veil protection to the crowdfunding industry.

Another exciting moment came with the presentation of the First Annual Crowdfunding Visionary Award TM presented by Garrett T. Johnston of the law firm Mintz Levin which went to the three organizers of Startup Exemption; Sherwood (Woodie) Neiss, Zach Cassady-Dorion and Jason Best. These three heroically spearheaded the effort to expand crowdfunding in the Congress at a time when a partisan standoff paralyzed lawmaking. “Without them, the democratization of capital formation would still be a distant dream,” says Hedges.

The event featured the first Funding Portal Pavillion TM, with booths featuring 30+ companies who provide services and support to entrepreneurs. Many new portal companies were able to interact with their future customers and each other. "The CFPA conference was an incredible event, probably the largest CrowdFunding event to date in number of attendees. The vibe and deals were so positive that even direct competitors became great new friends." said Maurice Lopes CEO of EarlyShares.com, "When the right people get together to support a new industry great things can really happen!"

Toward the end of the last day, Sherwood Neiss stood up and talked about the issues of potential fraud, transparency and accountability, and noted that with equity crowdfunding, as with the current gift-based crowdfunding, the safety is in that one has to build support from your friends and family who expand out to their friends and family; without the trust of the people who know you, there is little chance of your campaign going viral and getting funded. Support doesn’t come from an impulse. The internet has a memory. Neiss explained. "Con-artists will for the most part be identified and the disclosure and transparency as stipulated in the bill and registration process will keep fraudsters from even starting."

Ruth Hedges emphasized the need for getting entrepreneurs educated and prepared in the crowdfunding process: "To feed the demand next year from these new funding portals and the millions of new investors who will be looking for quality deal flow, we need to start now and  build a pipeline of one million crowdfund compliant small businesses who will be ready to launch an equity crowdfunding campaign once its legal to do so. We need to ramp this up now in order to provide a continuous flow to create the new businesses and jobs that will power our economy forward.”

On the last day, Jed Cohen, CEO of Rocket Hub gave the closing keynote, brilliantly explaining the logical dynamics of crowdfunding with diagrams that in one case resembled the clusters of star systems he studied as an astrophysics student. Rocket Hub is one of the existing crowdfunding sites that sees equity crowdfunding in its own future.

Crowdfunding Bootcamp organizers and the CFPA have received many messages from sponsors speakers and participants. Sponsor-speaker Scott Purcell of Arctic Island is typical; “Absolutely fantastic, you have a real winner on your hands there! I think this can build just like Internet Expo did in the 90's, and will be a major industry event... Congratulations, I loved being part of it and you can definitely count us in next year as well!"

17 Social Media Cheat Sheets

These days, small businesses use a variety of social media sites in their marketing efforts. Cheat sheets are a helpful way to keep the functionality of each site straight.

Here is a list of cheat sheets for the major social media sites. There are infographic tools to identify keyboard shortcuts and other functionality. There are also cheat sheets of best practices for social media sites.

   

Occasionally, we republish blog posts, press releases and other commentaries of interest to our community. This is a great piece BY SIG UELAND, as it appeared on Practical Ecommerce. You really should check these guys out! You can view Sig's info by clicking his name above.

 

Facebook

The One Page Facebook Guide. This guide takes the user through five key steps that are essential to use Facebook to its full potential: setting up your profile, your profile, managing your Facebook, marketing your business on Facebook, and Facebook policies.

The One Page Facebook Guide.

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Facebook Keyboard Shortcuts. Facebook provides users with about a dozen handy shortcuts to use for faster navigation. This cheat sheet lists them all, including codes for Facebook chat smileys.

Facebook Keyboard Shortcuts.

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The Ultimate Facebook Marketing Cheat Sheet. Learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. Here is a cheat sheet that businesses and marketers can use to make the most of Facebook.

The Ultimate Facebook Marketing Cheat Sheet.

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Twitter

Twitter Shortcuts. Did you know that Twitter supported keyboard shortcuts? This cheat sheet lists all shortcuts that you can use to navigate Twitter faster.

Twitter Shortcuts.

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Twitter Cheat Sheet. This simple Twitter cheat sheet includes basic tips and explanations of the most popular terms and icons.

Twitter Cheat Sheet.

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Twitter Manners. This Twitter cheat sheet is a simple guide on how to behave when tweeting. It provides basic, essential social guidelines.

Twitter Manners.

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The 100 Twitter Rules To Live By. This cheat sheet is a list of one hundred rules on managing your Twitter account. It includes tips on posting, discovering your audience, Twitter manners, and more.

The 100 Twitter Rules To Live By.

Google+

Google+ Cheat Sheet. This is a cheat sheet for Google+ to help understand the obvious features, as well as some hidden shortcuts and hotkeys.

Google+ Cheat Sheet.

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Google+ Cheat Sheet 2nd Edition. Here is another cheat sheet on the basics of Google+ fromSimon Laustsen. This sheet covers basic circle workings and navigation, plus some additional actions such as sharing photos.

Google+ Cheat Sheet 2nd Edition.

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The Complete Google+ Cheatsheet. This Google+ cheat sheet covers general functionality, as well as a full list of tips and tricks, including keystrokes.

The Complete Google+ Cheatsheet.

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General

The Small Business Social Media Cheat Sheet. It's no longer enough for a small business to have just a website. Don’t know where to start? This cheat sheet will help you navigate the major social media sites.

The Small Business Social Media Cheat Sheet.

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Social Media Keyboard Shortcuts Cheatsheet. Most of us use at least three social media sites. This is a handy table of keyboard shortcuts for Twitter, Google+, and Facebook.

Social Media Keyboard Shortcuts Cheatsheet.

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How Blocking on Social Media Works. This infographic explains how blocking on social media works. Get quick answers on blocking for Twitter, Facebook, and Google+.

How Blocking on Social Media Works.

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So What Is Spam? Different social medias have different ideas on what constitutes spam. Learn acceptable levels of promotional marketing on the major social networks.

So What Is Spam?

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Public Cheat Sheet: Social Media for News. This is a very interesting cheat sheet on best uses of social media. Though it is primarily for journalists, it is full of helpful tips and best practices, illustrating the distinct purpose of each social media.

Public Cheat Sheet: Social Media for News.

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The Complete Social Media Sizing Cheat Sheet. Looking for the appropriate sizing for the branding and text in the background of your new Twitter profile? This chart is a one-stop shop for all of your social media sizing headaches.

The Complete Social Media Sizing Cheat Sheet.

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Social Media Leaders. This comprehensive infographic serves both as a cheat sheet for the newbies and a scorecard for old hands. Get the 2012 statistics and standings on the various social media sites, including usage, revenue and employee count.

Social Media Leaders.

Are you Addicted to Crowdfunding? Probably Not

Do crowdfunding campaigns cause addiction?

Venture Beat columnist Christina Farr addresses this question in her recent article about “serial backers” – Kickstarter backers who pledge toward dozens, even hundreds, of Kickstarter projects at a time.

The article raises the possibility that backing Kickstarter projects has the same addictive quality as gambling; backers get a thrill out of picking the projects that they think will succeed. They click the refresh button over and over to stay updated, and heart rates rise as backers watch the close calls that barely make, or miss, their funding targets.

Serial backers cite a few motivations for pledging to so many projects. Some explain that they want to own the next new game or product. Even more of them, though, discuss how good it feels to support communities they care about: their local community, or the gaming community, or the startup community as a whole. That relatedness represents a major driver for Kickstarter’s most prolific users.

Joshua Rogers, a serial backer interviewed in the article, exemplifies a Kickstarter user who backs projects out of solidarity with a community. He focuses his funding on projects in his Chicago neighborhood and in game projects that interest him.

Will we see “serial investors” emerge in equity crowdfunding?

Several similarities between Kickstarter and equity crowdfunding platforms suggest that we will. First, equity crowdfunding features individuals and teams with ambitious projects that need funding. Though donation or reward-based crowdfunding fits a different set of ambitious projects than equity-based crowdfunding does, all types of crowdfunding share the high-risk, high-reward entrepreneurial environment. Investors enjoy trying to mitigate their risk by picking the right investments so they can walk away with the high rewards.

More importantly, though, crowdfunding investors and Kickstarter backers share a motivation to be a part of something larger than themselves; they relate to the gaming community, or the bicycling community, or their neighborhood, and they want to support the businesses that grow in that community.

Equity-based crowdfunding discourages impulsive serial investing, though.

First, equity-based crowdfunding campaigns support companies, not individual projects. So they don’t feature a physical thing that someone might buy on impulse if they happen to see it in the grocery store. A company might fund its business development goals through equity-based crowdfunding and cover the initial production costs of individual products through Kickstarter. For example, Nevermore Games, an independent game publishing company based in Richmond, VA, funded their game project called Mars Needs Mechanics on Kickstarter two days ago. The company itself, though, produces other games as well, like Utopia Engine and (upcoming) Chicken Caesar.

Second, investors buy a relationship with a company – potentially a long-term relationship. That relationship yields monetary returns after a year, or several years – but not a few months like some Kickstarter projects. As a result, people will approach investment with the intention to analyze their choices.

And if investors are smart, then serial investing will be more common than serial backing on Kickstarter.

The buys won’t be impulsive, Instead, investors will mitigate their risks by diversifying – by investing in a bunch of different things at once. And that’s a smart investment decision.

It’s funny that serial backing gets framed as a dangerous, addictive behavior, when the same behavior among investors is considered normal and desirable.

That’s not really fair to serial backers. Some of them might back things impulsively, but others might look at serial backing as a type of diversification.

Suppose a serial backer of board games is willing to pay $120 for a brilliant board game. He puts $40 into each of three different board games on Kickstarter. If just one of those board games gets produced and he gets one as a reward, even if he doesn’t demand a refund from the failed board games (which Kickstarter backers sometimes do), then the backer gets what he needs to be happy with the amount of money he spent. This backer strikes a balance between the likelihood that he gets a board game and the opportunity to lend a hand to new, fresh games and game designers. Maybe serial backing mitigates backers’ material
risks while allowing them to enjoy the reward of knowing that they helped someone create something new and special.

Maybe that’s just the calculus of philanthropic values, and it looks absolutely nothing like gambling or addiction at all.

Occasionally, we republish blog posts, press releases and other commentaries of interest to our community. This piece By Chelsea Dommert, appeared on EarlyShares.com

The Top 6 SEO Resources for Bloggers

For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. As a blogger, however, it’s almost impossible—all you want to be doing is writing great content and generating traffic, right? Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock.

Occasionally, we republish blog posts, press releases and other commentaries of interest to our community. This piece was a guest post is by Matt Beswick and appeared on Pro Blogger

The following websites are the best references on the web for anyone who wants to keep up with what’s happening, and make sure that their site isn’t doing anything that risks putting them out of favour with the big G!

SEOmoz

Since 2004, SEOmoz has been one of the most highly respected sites online when it comes to providing top-notch SEO analysis, advice and knowledge.

Their accumulated SEO wisdom is practical and credible, thanks to their renowned staff of expert authors. With plenty of general articles and loads of quick, helpful tidbits, SEOmoz istheultimate SEO destination for many in the industry.

Search Engine Roundtable

Maintaining one’s relevance in an industry that changes as quickly as SEO is a challenge. That’s where Search Engine Roundtable comes in.

Like the Slashdot of SEO forums, it reports on the best writing in the field and compiles it into a running commentary on the state of the industry. Featuring some of the most insightful analysis of the Search Engine Marketing world available, Search Engine Roundtable is a must-read.

Search Engine Land

Covering literally every aspect of SEO and online marketing under the sun, Search Engine Land is a favourite among SEOs in every niche.

Boasting regular full-length articles by some of the most recognised names in the business, it’s practically a necessity for those who wish to stay ahead of the curve on SEO matters.

Whether you’re after how-to tutorials, buyers’ guides, or white papers from the web’s biggest tech companies, Search Engine Land has it all.

State of Search

A relative newcomer to the scene, State of Search is nevertheless one of the most reliable sources for SEO news and views that you can find.

In addition to their in-depth coverage and superb articles, they also boast a newsletter, weekly podcasts on Webmaster Radio, and a whole lot more.

Bolstered by a loyal and growing fan base of SEO professionals, amateurs and freelancers, State of Search is one site that shouldn’t be ignored.

Search Engine Journal

Taking the traditional SEO journal format and spicing it up with some extra goodness, Search Engine Journal delivers the goods on a consistent basis.

The forums are a veritable Algonquin Round Table of SEO discourse and are a terrific resource in and of themselves. On top of stellar articles and opinion pieces, this site also claims some of the best SEO link-building tools out there.

Google Webmaster Central

Google dominates so much of our online lives that it’s no wonder we spend so much time and effort optimising pages for their algorithms. When in doubt, going straight to the source for the best information on optimising for those algorithms is a pretty smart move.

Google Webmaster Central is the official SEO blog for the world’s biggest search engine company. To get the sanctioned party line from Google’s top brass and read helpful, informative posts by the likes of Matt Cutts, head here first.

Over and Out

The moral of the story is that the laws of entropy apply to SEO just as they do to the rest of the universe: without a constant input of effort, it’s easy to fall out of the loop and lose your handle on what’s hot in the ever-exciting world of SEO.

Fortunately, it’s quite easy to stay on top of current developments by checking these sites regularly—they’re quite simply the best of the best when it comes to doing your industry homework. If you can recommend others, though, let us know about them in the comments.

Matt Beswick is a digital consultant based in the UK, specialising in SEO, and also runs Pet365. Find him on Twitter @mattbeswick.

4 Ways To Get More Clicks On Your Calls-To-Action

A call-to-action (CTA) is an image or piece of text that tells your readers what action they should be taking next on your site. Your calls-to-action should lead to landing pages where you collect your visitors’ contact information in exchange for an offer that will benefit them. Effective CTAs result in more leads and conversions for you!

6 Tips for Marketing your Business with the Social Media Mobile App Instagram

Take the three addictive elements of photography, mobile and social and mix them together in one “App”. Then make it so easy to use that a frog with fingers could use it. Set it free and watch the creativity explode.

7 Hot Trends in Social Media Marketing

Occasionally, we republish blog posts, press releases and other commentaries of interest to our community. This piece is by Lauren Indvik,  Published October 12, 2012, appeared on Mashable.com

Marketers Get Memetastic

Marketers have found that playing off memes is an effective way to insert themselves in popular online conversations -- and pick up a little press.

See, for example, the Obama campaign's response to Clint Eastwood’s "Invisible Obama" routine, which took place at the 2012 Republican National Convention in August. The next day, staffers tweeted a picture of Obama in a chair marked "the President" with the caption, "This seat’s taken."

In other instances, PBS purchased the keyword "Big Bird" on Twitter after Mitt Romney said in the first presidential debate that he wanted to withdraw government funding from PBS despite his affection for the Sesame Street character. Wonderful Pistachios has played off a number of others, includingHoney Badger and Keyboard Cat.

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Brands Get Pinterested

Pinterest took brands by storm this year when it became the third most-popular social networking site. Marketers developed a number of ways to engage fans on the platform, from contests (like Guess's, pictured) and puzzles to visual hacks.

Many retailers -- around one in 10 -- as well as publishers added "Pin It" buttons to their own websites.

Gucci even developed a pinnable banner ad.

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Fan Pages Get More Image-Heavy

Data has shown that photos attract twice the number of Likes on Facebook that text-based status updates do. As a result, brands like Oreo and Burberryare investing heavily in image and video creation for the platform, as well as other visually oriented platforms like Tumblr and Pinterest.

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Brands Celebrate Milestones With Elaborate Thank-Yous

It has become customary for brands to thank their followers when they hit big milestones.

After hitting 5 million Facebook fans, Old Navy made an complexly choreographed video that offered a 30%-off coupon at the end. AT&T made 500 customized YouTube videos thanking fans in song after it surpassed 2 million fans on Facebook in May, and Febreze gathered hundreds of team members to utter "thank you" to fans 1 million times over a video livestream in June.

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Reddit's "Ask Me Anything" Becomes Promotional Tool

Reddit's "Ask Me Anything" (AMA) section has become a promotional tool for a range of personalities, including the president. It has become particuarly popular in the entertainment space: comedian Louis C.K. and This American Life host Ira Glass used it to promote releases this year.

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Kickstarter Becomes Hub for New Product Launches

Kickstarter is more than a platform for crowdfunding -- it's also an effective way to grab the media's attention and market a product ahead of its launch. One PR professional we spoke to recently says she uses the platform almost exclusively for marketing new products these days.

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Brands Gain a Sense of Humor

On social media, some brands have stopped behaving less like generic spokespeople and more like people you'd want to hang out with -- i.e., those with a dynamic sense of humor.

Take Crest. When comedian John Freiler began ragging the P&G-owned brand for the quality of its toothpaste (or "toothgoop," as Freiler called it), Crest didn't ignore him or issue an apology. Instead, the account's manager engaged in a playful back-and-forth exchange that led to an agreeable resolution (and a three-year supply of free toothpaste for Freiler). Similar back-and-forths have taken place between the Twitter accounts of O2 and a customer, Old Spice and Taco Bell, and Oreo and AMC Theatres.

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As marketers’ understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining that consumers respond well to images and humor, for instance, have begun to use both. Others have found that new channels, like Pinterest and Reddit’s “Ask Me Anything” section, are effective promotional tools. We’ve rounded up these and other emerging trends in the social media marketing space, above.

To learn even more about the latest trends in the media space, attend our Mashable Media Summit this Nov. 2 at the TimesCenter in NYC. Limited tickets are still available