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| Thursday, June 16, 2011 |
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 | Be a Presentation Pro: 10 Keys to Landing Jobs or Promotions with Confidence
The Hiring Hub...By Marie Raperto
You may be looking for a new job...or you may want to be promoted. You might even just want to impress someone. But if you can't present well, you won't get what you want or be taken seriously. So what do you do if you're not the best presenter (yet)? Follow these 10 tips to transform yourself into a presentation pro:
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 | Top PR Gig in the Land? Facebook Hires Former Clinton Press Secretary Joe Lockhart
ABC
Facebook has hired Joe Lockhart, who served as press secretary during President Bill Clinton`s second term, as vice president of global communications. The 51-year-old Lockhart will start on July 15 in his new post. He will move to California from Washington, D.C. Facebook, the world`s largest online social network, has been padding its ranks with Washington insiders as it grows. Recently the company hired two aides of former President George W. Bush as lobbyists. Lockhart has also worked as a TV journalist on CNN, NBC News and Sky Television of London. He founded Glover Park Group, a communications firm. At Facebook, he will report to Elliot Schrage, vice president of global communications, marketing and public policy ...
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 | Geo Marketing Study: Half of All "Daily Deals" Don`t Increase Profit or Sales
Time Magazine
With Amazon and Google recently launching their own daily deals sites to compete with Groupon and LivingSocial, you might be forgiven for thinking that we`re living in a golden age of savings and reasonably priced offerings. A new study had a message for those who might feel that way: Enjoy it while you can, because it`s not likely to last. The problem with the current generation of daily deals sites, according to "How Businesses Fare with Daily Deals," a study lead by Utpal Dholakia of Rice University`s Jesse H Jones Graduate School of Management, may be that there are too many sites and too little brand loyalty. The study, carried out between August 2009 and March 2011, discovered that, although 80% of deal users were new customers, only 35.9% of customers spent more than the deal`s value, with less than 20% returning to the business at a later date to make a full-priced purchase. In fact, 21.7% of those buying the deals online never actually get around to redeeming the deals at all. For the businesses participating in the deals, only 55.5% made money doing so (17.9% broke even, with 26.6% losing money). The most successful verticals were health, services and special events, with 70% of those being profitable, and only 43.6% of restaurants finding themselves in the black as a result ...
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 | New Survey Reveals New Directions for Annual Reports
IR Magazine
Does it even need to be said? When it comes to annual reports, we`re talking about the internet. According to Broadridge, 60 percent of retail investor accounts in the US (that`s 90 mn accounts) now get either a notice by mail or an electronic delivery of proxy materials instead of a full package by mail. If they do get a document by mail, it`s far more likely to be a plain 10K filing or perhaps a 10K-wrap, which is the SEC filing bound together with some more narrative pages. In tandem with the transition away from print, there is a measurable increase in better and more elaborate online reports. In her most recent online annual report (OAR) report, Nina Eisenman from Eisenman Associates, a New York design firm, compared 2008 and 2009 reports from Fortune 1000 companies and found a 62 percent jump in the number of companies posting web-centric reports instead of PDFs or "flipbook" conversions. That encompasses a 185 percent increase in companies producing HTML reports and a 50 percent rise in the use of video. Supplementing her OAR report, Eisenman is launching a new Twitter feed, @onlineannuals, to track the best and worst ...
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 | Is Your Corporate Network Secure? Hackers Take Down CIA Website, Break into Senate Site Again
CBS
Computer hackers broke into the Senate`s public website Wednesday though they were unable to get proprietary data, the Senate acknowledged today. It was the second such attack in less than a week. Meanwhile, the CIA website was taken down Wednesday afternoon. The hacktivist group LulzSec group claimed credit. "Tango Down--cia.gov--for the lulz," it wrote on Twitter. Deputy Senate Sergeant at Arms Martina Bradford said the hackers` attempts to penetrate the Senate network failed. They were able to download some information from the public site, she said, but could not access sensitive data because they were blocked by a firewall. Over the weekend, a portion of the Senate website was hacked in what Bradford described as a similar attack. Lulz - which is best known for a recent attack on Sony - claimed credit for that attack. The attack prompted a review of Senate web security ...
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 | Study: Display Ads Drive Online Sales
BtoB Magazine
Online display ads drive 44% of ultimate online transactions, well ahead of paid search, according to a new study by advertising attribution company C3 Metrics Labs. According to the study, paid search is responsible for 27% of online transactions, with sales originating from affiliate sites (18%), organic search (9%) and other (2%) trailing. For its study, the company analyzed 50,000 online transactions by its client base in the first quarter and determined originators, assists and converters throughout the sales funnel that drove final conversion. ...
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