In today’s high-tech world, effective advertising must consist of multiple marketing strategies, that include social media marketing, and not simply the issuance a traditional press release. Like it or not, social media is here to stay. Yes it eats away at productivity by offering distractions from completing “essential” daily tasks, but an effective advertising campaign will take advantage of this fact. Universal Media Consultants is now offering a complex marketing plan consisting of targeted advertising, traditional press releases and social media marketing to broadcast messages around the globe.
Ever wonder why productivity has dropped over the past 2 – 3 years? Catch yourself wanting to check friend’s Facebook status every five minutes or look to see what is “trending” on Twitter? While some may not be that involved in social media, over a billion others are. Realizing this fact, Universal Media Consultants understands that this is what can make the difference in a failed marketing plan and and a successful targeted advertising campaign. That’s why the company is pleased to announce a new service that specifically utilizes social media (in addition to traditional marketing) to spread client’s advertising at an alarming rate.
Consider just few statistics:
62% of adults worldwide now use social media
Facebook has 901 million monthly active users. 7:45:49 = time spent per person per month on Facebook
8% of Americans use Twitter. Twitter now has more than 140 million active users, sending 340 million tweets every day
YouTube has 106.7 million unique visitors per month. 1:41:27 = time spent per person per month on YouTube
Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US) and is projected to account for 40% of social media driven purchases by Q2 2012. The average time spent on Pinterest is 14.2 minutes
42% of Americans watch TV while they’re on their laptops, smartphones or tablets
Taking these statistics into account, social media marketing has the potential to revolutionize advertising and the effectiveness of advertising campaigns. Social media is not just for kids. 65% of the world’s top companies have an active Twitter profile and social commerce sales should total $9.2 billion by the end of this year.
The point is that whether or not you personally use social media in day-to-day life is irrelevant to whether or not you should include social media marketing in advertising campaigns. The theory is simple. Social media marketing programs should center on efforts to create content that attracts attention and encourages readers to share it with their social networks. By implementing this strategy, you’re able to place an advertisement, or sales message, or your “you fill in the blank” in front of millions of potential buyers who otherwise may have missed a press release.
Universal Media Consultants understands this concept and that’s why the company is now offering specialized media campaigns that will help your advertising efforts by using social media marketing to distribute your message around the globe, by utilizing a complex and multi-tiered approach to targeted advertising. Don’t waste the potential power of “word-of-mouth” to generate sales that you otherwise would not have made.
UMC provides strategic and very targeted media relations and marketing services to assist clients with a wide range of advertising that includes: campaign launches, brand positioning, business-to-business marketing, business to consumer marketing, cause marketing initiatives, special events, product launches, sponsorship activity, strategic alliances and tradeshow support; to name just a few. Additionally, the company provides specialized services to investor relations and investor awareness industries.
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