Universal Media Consultants Uses Targeted Advertising and High-Tech Social Media Tactics to Distribute Messages Around the Globe

SUMMARY

Universal Media Consultants is a targeted marketing and advertising agency that will employ all manners of media in order to build and enhance a client's brand. From traditional press releases to Hi-tech social media marketing, the aim is simple. To multiply message impact and client exposure in highly targeted markets, quickly, imaginatively, and cost-effectively.

At Universal Media Consultants, we are experts at targeted advertising and high-tech social media marketing that allows the delivery of a company’s message to the masses.

While every business provides a service or sells a product, publicity and public awareness is the lifeblood of all business, as its success or failure depends on its depth of consumer awareness. Whether the goal is to drive in customers to increase sales and revenue, or to bring attention to a cause or message, to be successful, one must gain massive media exposure to capture broader public interest and awareness.

That’s exactly what UMC specializes in doing. UMC stands alone with the ability to effectively communicating messages to a highly targeted audience that has the circulation power to redistribute that message to the masses. The primary goal is to directly affect client’s bottom-line.

UMC stands far above the competition. How?

At the core of UMC’s technology marketing practice is the unmatched ability to combine traditional marketing and advertising with new social media technologies not utilized by other advertising firms.

Like any respectable advertising and marketing firm, UMC is tapped into the most comprehensive database in the industry, filled with detailed information about more than 1.4 million global media contacts and nearly 1 million US journalists, bloggers and radio and TV media outlets. But that’s only the beginning. It’s what UMC does next that sets it apart from the competition. UMC is one of the World’s foremost experts in manipulating social media exposure to increase client’s sales and leverage client’s brand.

UMC is the only targeted marketing and advertising agency that can fully harness the persuasive power of multiple technologies to deliver a message to the largest possible audience and deliver clients the largest return on their investment.

UMC clients have run the gambit. From celebrities, recording artist and politicians, to “mom and pop” local and internet businesses. The scale of UMC services and pricing can easily accommodate any budget.

UMC understands that targeted marketing is part of any successful sales process, and is a tool to make clients more profitable. By targeting the right marketing audience, UMC assures clients the maximum return on investment.

Want to increase sales, drive traffic to a website or promote a message to the masses?

If so, contact UMC today by calling 1-205-588-5588. UMC can also be contacted via the web at Universal Media Consultants, for a free evaluation of advertising needs.

At Universal Media Consultants, the capabilities are unrivaled. The reach is limitless.

About Universal Media Consultants

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UMC provides strategic and very targeted media relations and marketing services to assist clients with a wide range of advertising that includes: campaign launches, brand positioning, business-to-business marketing, business to consumer marketing, cause marketing initiatives, special events, product launches, sponsorship activity, strategic alliances and tradeshow support; to name just a few. Additionally, the company provides specialized services to investor relations and investor awareness industries.

Success in a Box: The Power of Dimensional Direct Mail in B2B Marketing

What if you got a real mailbox – a full-size, metal mailbox – sent to you at your office? Would you open it?You bet you would.

MSP, a direct marketing services company in Pittsburgh, has been sending real mailboxes to its best prospects for nearly 10 years. I still remember my reaction – “Wow!” — when I opened the mailbox I received from MSP in 2004.

Six years later, MSP’s mailbox remains the single best example of effective B2B lead generation dimensional mail I’ve ever received.

Here’s how MSP deploys dimensional mail in its smart marketing strategy, and five lessons for every B2B marketer using direct mail to generate leads.

Direct Marketing as a Lead Generation Tool

As a B2B marketing consultant, I often recommend direct marketing as a lead generation strategy. But when the target audience is C-suite executives, it can be challenging to create direct mail that reaches the executive’s desk.

Many B2B direct marketers use dimensional mail to get executives’ attention. Dimensional direct marketing campaigns commonly include a premium related to a creative theme. Depending on the premium and shipping costs, dimensional mail can be a big investment, so it’s usually mailed to a small list.

How a Smart B2B Marketer Uses Dimensional Mail

MSP provides printing, mailing, and database management services to direct marketing companies. According to Kirstan Tervo, Director of Marketing and New Business Development at MSP (who signed the letter I received in 2004 and is still with the company), MSP launched its mailbox campaign in 2001.

Mailboxes are custom-painted and branded with MSP’s logo and colors. Personalized inserts are stuffed in the box and shipping is via FedEx. Each piece costs about $60.

MSP’s sales reps determine who should get the mailbox – typically senior executives at direct marketing companies the rep has identified as a best prospect. The goal is a prospect meeting. Tervo says that many prospects agree to a meeting and a significant percentage of those become clients.

A 10-Year Winner

Why has this mailing been successful for nearly a decade?

“It’s a high statement piece,” Tervo observes. “When we go in for meetings, the prospect always takes us to where the mailbox has landed in their office. A few have taken them home and repainted them to use as their own mailboxes!”

Tervo says that the campaign’s success doesn’t mean dimensional mail will always work or that a campaign has to cost a lot. “Our mailbox works because it’s different, not because it’s expensive,” she notes.

For a preshow mailing last year, MSP mailed cocktail napkins purchased at Wal-Mart with hand-written notes offering “a drink on us” (bottled water at the MSP booth) to a carefully screened list of show attendees. The inexpensive napkin generated a very high response rate and “a ton of compliments,” Tervo says. “With postage, it cost us $207.”

5 Lessons for B2B Lead Generation Success

What can other B2B marketers learn from MSP’s success? Here are five lessons:

1. Aim for impact. Forget mailing golf balls and coffee cups. Send something the prospect doesn’t expect. Make them say “wow” when they open your package.
2. Pick a creative theme relevant to your company. MSP says it is the company “where great ideas get mailed.” What better way to demonstrate that than to mail a great idea?
3. Keep it simple. Dimensional doesn’t have to be complex to be good. “Sometimes the simplest concepts generate the best response,” Tervo notes.
4. Target, target, target. Dimensional mail should be sent only to a small, hand-picked list of your very best prospects.
5. Involve your sales team. Work closely with sales to select recipients and pinpoint the exact decision-maker to be targeted at every prospect company.

The Best Advice? Put Yourself in the Prospect’s Shoes

Tervo advises direct marketers to view their campaign from the prospect’s point of view. 

“Think about your audience and what they see on a daily basis,” she says. “How many pieces of direct mail are they getting a day? How much email? Why would they want to respond to your mail, your email, your phone call? What makes you different?

“If you took all our competitors’ sales collateral and ours and put them on a table and blacked out our names, could you tell the difference? Probably not,” Tervo acknowledges.”If someone sent me a postcard promising a Kindle or an iPad, I’d pitch it. But if someone sent me something unique, out of the blue – like a mailbox – I’d take the call.”

Great B2B direct mail gets prospects to take the call. And it’s a smart marketing strategy.

Editor's Note: The following article is reprinted from the Blog Smart Marketing Strategy at the Gianfagna marketing website