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| Monday, July 11, 2011 |
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 | PR vs. Advertising: Who Should Win the Social Media Tug of War?
By Cheryl Gale, Managing Partner and Co-Founder, March Communications
Social media ownership has been a tug-of-war between advertising and PR since the words "web 2.0" popped into the lexicon in 2005. Even then, most PR professionals recognized how fundamentally social media would transform communications. Fast forward to 2011, with traditional ad revenues still decreasing and news outlets closing every day, both advertising and PR agencies are naturally positioning for a piece of the social media pie. |
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 | To Connect or Not To Connect - That Is The Question (5 Ways to Decide)
Social Media Zone...By Vicki Flaugher, aka @Smartwoman, a digital marketing consultant
Sometimes, it can be unclear who to connect with via social media. We have to manage our personal brand and our off-duty activities, hoping that we don't do something foolish on camera. We also have to manage confidentiality agreements, political hierarchy, and industry competition, using a healthy dose of forward thinking vision, to build our professional brand. |
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 | Crisis Management PR Firm to Assit Casey Anthony Jurors Who Don`t Want Pay
PR News Channel
A Tampa-based crisis management public relations firm that regularly handles high profile cases is offering to represent Casey Anthony jurors who don`t want to be paid for interviews but who want to speak to the media. "Given the public backlash, members of the jury must be scared or worried about speaking," says Glenn Selig, founder of The Publicity Agency. "They may want to speak out but likely feel overwhelmed given the level of media attention. "We don`t want to profit from this. We want to offer to help those jurors who want to tell their stories. And we can help make that happen." ... |
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 | PR Ran Editorial: Murdoch Insider Pins Blame in News of the World Demise
Daily Mail
There was fury at News International when journalists discovered 200 staff of the News of the World were to be sacrificed to save the career of Chief Executive Rebekah Brooks. One Murdoch insider said: "Relationships with PR firms such as Matthew Freud`s Freud Communications were so close that if they called the newsdesk with a story, you had to run it. If you told them it wasn`t a story but just a piece of PR fluff, they would phone Rebekah`s office, the reporter would be told off and the story would go in as Freud wanted it. She sold the soul of The Sun and the News of the World to PR snake-oil merchants ... |
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 | Mobile Marketing News: iPhone, iPad Users Most Likely to Click on Mobile Ads
Marketing Profs
Mobile ads served to Apple`s iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 times, according to a study by MediaMind. Timing also plays a role, with overall mobile ad performance reaching its peak during the evening hours. Ads served to Apple iPhones generate CTRs of 0.37% on average, compared with 0.14% for Android devices and 0.07% for BlackBerry devices, the study found. Overall, mobile ads outperform standard display banners for PCs, MediaMind finds, with mobile ads achieving an impressive 0.61% CTR on average, compared with 0.07% recorded for display banners via PC ... |
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 | Online Marketing: Social Content and Blogs Drive Brand Loyalty, Study Finds
Brafton
A new Socialcast report, companies are increasingly using blog marketing in addition to Twitter, Facebook and Twitter to build brand loyalty. The source noted that WordPress blogs attract more than 289 million readers each month. In addition, 22% of time online was spent on social media sites. Similarly, a rstudy from Roost found 71.4% of small- and medium-sized business owners see social media as the most effective marketing channel available to them ... |
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 | Analysis: Negative Jobs Data Hits Stocks, But Earnings Optimism Remains
Reuters
U.S. stocks dropped on Friday and Nasdaq looked to end an eight-day winning streak as a weak jobs report dashed hopes the economy was emerging from a soft patch, though the start of earnings season next week kept investors engaged. U.S. employers hired a mere 18,000 workers in June, the Labor Department said, the fewest number in nine months and far below economists` expectations for a gain of 90,000. The unemployment rate rose unexpectedly in June to 9.2 percent, the highest since December, from 9.1 percent in May ... |
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 | 5 Reasons Social Media Is a Must-Use for Investor Relations
Attention USA
Corporate communications officials responsible for IR are the last hold outs to embrace social media. Well, the excuses no longer hold water in 2011. Here are 5 reasons why social media is beneficial to IR: 1. More listening = Better messaging = Stock price stability? - 2. Save time. And money. Company-wide. - 3. Crisis Communications? Social Media is your friend when bad news strikes. - 4. Everyone is doing it! - 5. Speaking of which, even the analysts are doing it. Read on for proof ... |
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 | CCOs on the Go: U.S. Airways Bags United PR Exec
BusinessWire
US Airways announced the appointment of Paul Galleberg to the position of vice president, legal affairs, and John McDonald to the position of vice president, corporate communications. Both officer appointments replace open positions and have been approved by the airline`s Board of Directors. McDonald will lead the airline`s internal and external communications as well as its social media initiatives. He joins US Airways from United, where he served as director, operations and hub communications. McDonald`s vast experience in communications spans 30 years, and includes 11 years with Trans World Airlines as director, media relations, and nine years with General Motors in a variety of corporate communications roles. ... |
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 | CSR Spotlight: SC Johnson Settles Case Involving "Greenlist" Label amid Greenwashing Accusations
3BL Media
SC Johnson reached an agreement on two lawsuits regarding use of its Greenlist logo on U.S. Windex products. The company will stop using the logo in its current form, and the parties have agreed to an undisclosed settlement. The suits were brought in federal court. SC Johnson`s use of the logo was intended to signify that the Windex products had achieved the highest internal ratings according to the company`s patented Greenlist process. However, the plaintiffs claimed it was not clear Greenlist was an internally developed process rather than that of a third party and that the logo implied the products included environmentally friendly ingredients ... |
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 | Covario Study Finds Q2 Global Search Ad Spending Slows
Covario
Covario issued its quarterly Global Search Advertising Spend Analysis, which found Q2 growth in paid search ad spending among high-tech and consumer electronics companies slowed to 7% versus the same period last year. Spending on enterprise PPC (pay per click) advertising was down 11% from the previous quarter, which saw heady 26% growth over the recession-plagued Q1 of 2010. The analysis attributed the slowdown to advertisers` robust Q1 spending against fixed first half budgets, leaving less to invest in paid search in the second quarter--particularly in the U.S. where year on year spending for the quarter was down 5% ... |
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 | It Happened Sunday: Charities Reject Murdoch`s Offer of Ad Donations from Final News of the World Edition
Bloomberg
"Household name" charities have turned down the offer of free advertisements in the final edition of News Corp. (NWSA)`s News of the World newspaper because they fear their own reputations will suffer, said Rob Cope, director of Remember a Charity. Cope, whose London-based organization tries to persuade people to bequeath money to the 150 charities it represents, said he knew of three prominent groups that have turned down the offer, while his own has decided to reject an invitation made through one of its partner advertising agencies. Murdoch announced the closure of the News of the World and said proceeds of the July 10 final edition will go to charities and all advertising space will be "donated to causes and charities ... |
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