Paid Search Spending to Surge over the Next Four Years

Komarketing
Paid search advertising is set to become an even bigger asset in B2B online marketing, with new reports suggesting spend could exceed $21.5 billion in the near future. Last year, American companies spent upward of $12 billion on paid search advertising, establishing it as the No .1 online marketing channel. By 2015, budgets allocated to the channel are expected to nearly double, with eMarketer expecting spend to reach $21.53 billion. Search will still be the top internet advertising platform, though other marketing tools are expected to experience similar growth. Banner advertisements will continue to grow, exceeding the $11 billion mark over the next four years. Meanwhile, video advertising spend is set to be the fastest growing channel, jumping from $1.42 billion in 2010 to $7.11 billion in 2015. ... Read more