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| Friday, July 1, 2011 |
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 | Do Hacks Make Good Flacks? The Truth ...
By Mark Kollar, Partner, CJP Communications
As a journalist for a dozen years and now a full-time PR guy for a decade, I am often asked by reporters whether they should make the switch from hack to flack, and more important, whether they would like or be good at the job. I must admit, when I was approached by a PR firm to leave the newsroom and pitch their clients' stories for a living, my first thought was whether I would be bored by what seemed like such an "easy" job: No more deadlines, no more competing to be first with news, no more Wednesday afternoon trips to the New York Fed for money supply reports (remember, this was a while ago), and certainly no more clueless editors. |
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 | On July 4th: Take Time This Market Holiday to Celebrate America's Greatness
IR Therefore I Am...By Gene Marbach, Group Vice President of Makovsky + Company
Recently, I took Sarah, my younger daughter, to her first Yankees game (yes, that's her in the photo). It was great game with my beloved Bronx Bombers breaking it open early behind great pitching by C.C. Sabathia, one of my favorite players. As the Yanks were comfortably ahead I got to thinking about how lucky we Americans are given how great this nation truly is. In addition to baseball, we Americans enjoy considerable freedoms and perhaps take them for granted. Freedom of speech is one such right that we in the communications business should particularly treasure (I wonder about how the couple that was arrested for publicly kissing in a foreign country would react). |
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 | Alcatel-Lucent CMO Calls for End to PR`s "Crisis of Confidence"
The Holmes Report
Lord Stephen Carter, the Alcatel-Lucent CMO who previously served as Gordon Brown`s strategy chief, has called for the PR profession to overcome its "crisis of confidence." In a speech, Carter said that PR people needed to make their point of view heard. He also pointed out that renaming PR roles as "strategic communications" was a "rebranding exercise that hasn`t really worked ... And it misses the point," added Carter. "You`ve got an opinion that`s really valuable." ... |
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 | What Did You Do Yesterday? Mashable`s PR Push for "Social Media Day" Pays Off
Fortune
Did you attend a Tweetup, online meeetup or indulge in a little (or a lot) of bit.ly link love yesterday? Bet you did: As you know by now, yesterday was "Social Media Day," with official proclamations of the day made by the governments of Toronto, Dublin, Las Vegas, San Jose, Calif., the State of Arizona and others. But you probably didn`t know this: The whole celebration was conceived by Mashable. Smart PR move for the site that covers social media :-) Details here ... |
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 | Cause Marketing Study: Political, Sustainability Causes Trigger Most Behaviour Changes
PR Newswire
According to new findings from the Dynamics of Cause Engagement study, conducted by Georgetown U`s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, 52% of Americans say they have changed their behavior because of involvement in a cause. And 48% report changing their voting behavior as a result of being involved in a cause, making it the most common type of behavior change. Changing recycling habits (40%), becoming more energy efficient (34%) and becoming more tolerant of differing opinions (25%) also neared the top of the list. ... |
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 | Mobile Dependence Survey: 16% of Consumers Have Purchased Based on Marketing Message to Smart Phones
The Drum
A study found that 16% of those surveyed have made a purchase based on a marketing message sent to their smartphone, with 55% of these based on marketing emails and 41% by text message. Of those 16% who made a purchase, 55% have completed a purchase directly on their smartphone, 43% have completed a purchase on their computer, and 35% report purchasing in-store. TheExactTarget survey also found that 69% of those questioned would choose to keep their smartphone over a tablet, and that 40% prefer it to their laptop ... |
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 | SEC Lax in Monitoring Firms` Compliance, Inspector General Report Says
Washington Post
The SEC doesn`t just enforce the rules that govern Wall Street. When asked, it often grants individual companies exemptions from the rules. But companies that win those breaks often fail to comply with the conditions that come with them, the SEC`s inspector general said in a report released Thursday. What`s more, the agency has no formalized process for monitoring whether companies live up to their end of the bargain, the report said. Though the agency routinely inspects financial firms, "only in rare cases" did the examiners focus on that question, the report said. ... |
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 | Survey: Social Media Users Are Happier, More Engaged (But Are They More Productive?)
Voice of America
A new national survey of more than 2,200 American adults shows that those who use social-networking sites have what the study calls "higher measures of social well-being." They are more trusting, have more close friends, get more support from those friends and are more politically engaged than others. And the survey, by the Pew Research Center`s Internet & American Life Project, found that Facebook has put users in touch with old high-school friends and revived other long-dormant relationships. It can be noted that the report by Professor Hampton and his colleagues also found that the number of people using social-networking sites has doubled since 2008 ... |
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| Going Up: Ad Revenues Beat GDP as Recession, Recovery Indicators
PR Newswire
Ad agency revenues are an indicator of how major companies feel about the economy now and in the short-term future. Here`s what advertisers are saying: - Madison Avenue is continuing to behave as if we`re in a Gilded Age. There`s a 15 percent differential favoring clients who believe they will increase ad spending over the next 12 months. - WPP`s Sorrell sees 5-6 % sales growth for Q2. - Joe Tripodi, CMO at Coca Cola, also sees greater global spending. - Publicis` Levy sees 4.2% or more revenue growth for the rest of the year. - Interpublic CEO Michael Roth is targeting organic revenue growth of 4-5%. - By contrast, a panel of economists polled by the AP is predicting 3.2 percent GDP growth ... |
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 | Google to Display Advertising into a $200 Billion Business
BNet
Google`s acquisition of AdMeld was only the latest in a series of moves positioning it for "the second phase of the display ad revolution." According to the WSJ, 1,000 of Google`s engineers are currently working on display technology. No surprise, given that growth in display continues to outpace search: In the first quarter of 2011, AdWeek reports, display comprised 33% of digital ad spend--up from 29% two years ago. And Google is set to grab 12.6% of the U.S. display-ad market by the end of the year, up from 9.6% last year ... |
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