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| Wednesday, June 29, 2011 |
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 | Social Media Marketing Debate: Ad Shops School PR in Cannes, But PR Still Rules Social Media
Bryan W. Alaspa, Client Services Manager/Social Media, K Squared Communications
As reported by Ad Age and multiple sources, ad agencies and creative shops cleaned house in the PR category at the Cannes Lions Festival this past week. Not only were 80% of the entries in the category from the world of advertising - but creative shops were especially strong in the "Best Use of Social Media' and Best Integrated Campaign Led by PR" categories. |
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 | Proxy Season Wrap-Up: Successful Activism Dismantles Takeover Defenses, According to Governance Metrics International
IR Therefore I Am...By Gene Marbach, Group Vice President of Makovsky + Company
As the 2011 proxy season winds down, GovernanceMetricsInternational (GMI), a leading independent provider of global corporate governance and ESG ratings and research, compared the shareholder proposals on proxy statements this year to those in prior years. They note that since 2009, the subjects of shareholder proposals appearing on proxy statements have shifted, with the most striking changes occurring in the takeover defense and executive compensation areas. |
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 | PR Payolla: Cornell Study Claims 85% of Amazon Reviewers Approached with Free Merchandise
PC Magazine
It`s a known fact that PR agencies and corporations have been burrowing into the community of online, "public" reviewers and obscure bloggers and easily corrupting them with trinkets. Now there is some proof: In the first academic study of its kind, Trevor Pinch, Cornell University professor of sociology and of science and technology studies, independently surveyed 166 of Amazon`s top 1,000 reviewers, examining everything from demographics to motives. What he discovered was 85 percent of those surveyed had been approached with free merchandise from authors, agents or publishers. ... |
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 | Digital PR: Google`s New Service Asks "What Do You Love"
Huffington Post
Google is offering a new service that will help you search for your favorite topics and engage with a host of Google products--all in once place. The new site, called What Do You Love, invites you to enter a query into a special search bar, the same way you would with a normal Google search. When you hit the "heart" button, Google takes you to a site with 21 Google-branded widgets that help you explore your topic further. More widget options are likely to follow as Google fleshes out the features on this experimental site. ... |
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 | Google Changes Search: If You Don`t Have a Presence in Social, You Will Lose Your Place in Search
Social Media Today
SEOMoz brought to light the fact that Google search results are now being directly impacted by the social connections of the person doing the searching: "This should be giving everyone in search marketing a huge "ah ha" moment," said the author, Rand Fishkin, who presents this in a very clear format, showing in detail how search results are altered based on 1) if you are logged into Google and 2) whom you follow via social media. As the author says, "...the reach of your social network and the sharing you do to those networks will have a substantive, possibly massive, effect on your search traffic." ... |
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 | Mobile Marketing Alert: Purchases of eBook Readers Continue to Surge
Mobile Marketing Watch
According to a new Pew survey, ownership of e-readers is quickly outpacing even the most aggressive of industry estimates. Pew finds that the total share of adults in the United States who own an e-book reader doubled to 12% in the month of May, 2011. That figure was a mere 6% as recently as November 2010. Interestingly, although some folks lump iPads and other tablet computes in the same category as e-book readers, Pew says tablet computers and other portable devices that can be used as e-readers have not experienced the same runaway growth in recent months ... |
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 | American-Style Shareholder Activism Takes Hold Across the Pond
Mediapost
Elliott Advisors knows how to start a ruckus. This proxy season, the activist hedge fund attempted to instigate boardroom coups at both Actelion, the Swiss biotech giant, and National Express, a leading British bus and rail operator. Shareholders jeered Elliott at Actelion`s annual meeting in Allschwil, Switzerland, and defeated its proposals – but that did little to allay the growing sense that a more aggressive strain of shareholder activism has taken hold in Europe. Tom Powdrill, head of communications at PIRC, a UK proxy research firm and corporate governance adviser says Elliott-style shake-ups were initiated more often in Europe in the last 12 months than ever before ... |
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 | SEC on the Lookout for Bubble-Era IPO Practices
Reuters
Recent red-hot initial public offerings have the SEC concerned that Wall Street`s underwriters may be tempted to revive some troubling tech bubble practices. "You can`t help but be concerned by IPO valuations," Robert Khuzami, the SEC`s enforcement chief, told an audience of Wall Street lawyers and compliance officers in New York on Tuesday. A combination of first-day trading spikes -- such as a 109 percent advance by social networking company LinkedIn Corp (LNKD.N) last month -- and razor-thin yields on bonds and other securities, may create an environment where Wall Street investment banks can take advantage of investor demand. "It hasn`t been that long ago that allocation practices were at the forefront of everyone`s mind, and charges were brought against firms for Reg M and aftermarket violations for using their allocation process for creating demand in the aftermarket," Khuzami said at a luncheon hosted by the Securities Industry and Financial Markets Association ... |
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 | CCOs on the Go: LivingSocial Hires Former AOL PR Exec for Corporate Comms Role
The Wall Street Journal
LivingSocial has hired former AOLer Andrew Weinstein to head up communications as it faces a brewing battle against Groupon, which naturally steals the spotlight as the largest company in the daily deals space. Weinstein will officially begin July 6 and will report to Camille Watson, LivingSocial`s marketing chief. Weinstein most recently was president of Ridgeback Communications. Before that, he was the chief spokesman and VP of corporate communications at AOL for nearly nine years ending in late 2007 ... |
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 | Executive Pay: Sony Trims CEO Stringer`s Pay by 16% in Wake of Earthquake Disaster Effects
The Los Angeles Times
Sony Corp. Chief Executive Howard Stringer`s compensation fell 16% last fiscal year as the company struggles to recover from the effects of the March 11 earthquake in Japan. Stringer`s salary and bonuses for the fiscal year ended March 31 totaled 345 million yen, roughly $4.3 million, down from 408 million yen, or about $5 million, a year earlier, according to a report released Tuesday to Sony shareholders. The disaster triggered a $4.4-billion noncash write-off that turned what would have been a profitable year into the company`s third consecutive annual loss. ... |
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 | ANA Spent $260,000 on Lobbying D.C. for "Do Not Track," Advertising to Children Efforts
The Associated Press
The Association of National Advertisers spent $260,000 in the first quarter to lobby the federal government on online privacy proposals, tax matters, rules for marketing aimed at children and other issues, according to a quarterly disclosure report. That compares with $240,000 the group spent during the first quarter of last year and $380,000 it spent in the fourth quarter. ANA focused much of its lobbying during the first three months of the year on a Federal Trade Commission proposal calling on the online marketing industry to develop a "Do Not Track" tool that would let consumers stop Internet ad networks, advertisers and Websites from tracking their Web browsing habits and other online behavior in order to target pitches ... |
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| Online Ad Spend Up, Facebook Soars 22%
Mediapost
Online ad spending showed a strong second quarter across all channels, according new findings from IgnitionOne. The digital ad shop found increases in year-over-year spend across all three major online media channels, including paid search, display and Facebook. Google grew to an 80% share of all U.S. search advertising spend in the second quarter, compared with Yahoo/Bing at a 19% share. Facebook ad spending is up 22% year-over-year on a same-client-basis, with impressions up 11%. Further, Facebook advertising has experienced high rates of growth from new marketer adoption in the past year, contributing a 280% increase in spend across all clients and a 200% increase in impressions year-over-year. ... |
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