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| Friday, June 17, 2011 |
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 | Want to "Rock" in PR and Marketing? Everything You Need to Know Can Be Learned from Rock Bands
By Rodger Roeser, APR, President, The Eisen Agency
Those that know me know that I speak allegorically - I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have found it makes complex issues more personal and enables someone to better understand and appreciate an issue. My favorite analogies typically tie in my experiences as a working, and sometimes starving, musician. Yes, it's true: Even as a suit and tie running a successful boutique agency, I am still that same wannabe rock star who practiced PR and marketing before I even understood the so-called "right way." |
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 | A Rant: Ten Tired Words and Phrases That We Can Live Without
IR Therefore I Am...By Gene Marbach, Group Vice President of Makovsky + Company
My regular readers will know that I often rant about words and phrases that become tired, clichéd and overly-used, particularly by practitioners in the communications business. In our business, the hip can become mundane fairly quickly; however, some expressions just refuse to go away. Let's make the world a better place at least from a language standpoint. I am mounting a campaign to stamp out the following: |
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 | PR Stunt Trumps Media Circus: Howard Stern Heckler Hijacks Weiner Resignation
The Los Angeles Times
Anthony Weiner resigned Thursday citing "the distraction" his sexting has caused his party and his work, but Benjy Bronk, a writer on "The Howard Stern Show" was cause of even more distractions during the congressman`s exit. Interrupting Weiner with a barrage of questions about the representative`s body, Bronk was shushed by reporters who had gathered at a senior center in Brooklyn`s Midwood neighborhood to hear the disgraced Democrat step down. To his credit, Weiner didn`t seem the slightest bit troubled by Bronk`s inappropriateness, pausing just once as the real journalists in the room objected to the outbursts. "He`s not with us," one reporter said, asking Weiner to continue. It was Bronk who was also at Weiner`s news conference earlier this month when the congressman admitted to lying about his online activity with several women. At that news conference, Bronk blasted out similar questions and was later belted in the leg with a bike chain after he walked into a live shot and interrupted a local Fox news reporter with other shenanigans ... |
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 | The Graying of Social Media? New Pew Study Looks at Changing Aspects of Social Networking
Marketing Pilgrim
The Pew Internet and American Life Project has released a study called "Social Networking Sites and Our Lives" based on data collected late in 2010 about social networking sites and their impact in a variety of areas. The study looks at a wide variety of aspects regarding social networking and the one I was most intrigued by is social networking by age group. Among the findings: - 1. - In 2008, 28% of social networking site users were 18-22, but in 2010, that group made up only 16% of total users; - 2. - Conversely, only 9% of social networking site users were 50-65 in 2008, but in 2010, that group made up 20%, -3.- a more moderate jump from 22% to 26% was reported over the same time for those in the 36-42 age group. Other results suggest that younger demographics may be increasingly turning to other social networking sites beyond the big three of Facebook, Twitter and LinkedIn ... |
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 | IR Apps Growing: M&S Follows Nestle, BofA and SAP in Tapping Investis IR App
Business Insider
Marks & Spencer is the latest corporate to bring out an IR app for the iPad. The low-profile launch on June 7 brings the UK retailer in line with companies like Nestle, Bank of America and SAP, who are already vying for the attention of investors browsing the app store. The M&S app was downloaded 150 times in the first 24 hours. It is the first example of the off-the-shelf IR app being marketed by Investis, a London-based provider of websites and related online corporate communications, which has previously produced document library apps for European listed companies, such as Danske Bank of Denmark. The app is available to companies for between £10,000 and £15,000 ($16,150 to $24,225). Just like with M&S, the user interface can be customized to fit each company`s requirements. But the content - a mixture of press releases, webcasts, documents, regulatory news and share price charts - will largely be the same from company to company ... |
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 | Study: Supervisors and Communication Most Influence Employee Engagement
AI Plan Advisor
The International Association of Business Communicators (IABC) Research Foundation and Buck Consultants recently studied workplace factors to determine which most influence employee engagement. The survey found that an individual`s immediate supervisor and the amount of employee communication in an organization are the top two factors that affect employee engagement and workplace morale. Supervisors may influence engagement and morale positively or negatively; 44% of respondents stated that their supervisor strongly increased employee engagement, while 41% said supervisors strongly decreased employee engagement. 86% of respondents indicated that the amount of employee communication had a moderate-strong influence on employee engagement. Other top contributors included a change in leadership (31%) and rewards/recognition programs (18%). Decreased employee engagement was blamed on poor morale (49%), poor management/leadership (48%), downsizing (38%), and change in leadership (26%). |
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 | Online African-American Audience Grows, Advertising Dollars Do Not Follow
Crain's New York Business
A scrap broke out last week in the online marketplace aimed at African-Americans, spurred by the latest audience numbers from comScore. Moguldom Media Group declared that it was now the No. 1 network of sites targeting the black audience, while Interactive One, the New York-based digital arm of Radio One, insisted it`s the biggest. ComScore shows traffic on the company`s sites, including those for some 50 radio stations, totaled 4.3 million unique visitors in May. That compares to 2.6 million for Moguldom. BUT MORE IMPORTANT: The African-American Internet audience has increased by 30%, to 23 million, over the past three years, compared to an 8% rise in the white audience, according to comScore. Yet for all the growth, ad spending on African-American websites remains a drop in the bucket--about $50 million to $75 million, by Mr. Newman`s estimate, versus nearly $10 billion for display-related advertising in the general market in 2010, according to the Internet Advertising Bureau ... |
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