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| Thursday, June 30, 2011 |
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 | Freelancing? 10 Tips to Keep You Noticed, Relevant and in the Money
The Hiring Hub...By Marie Raperto
Communications professionals often decide to freelance while looking for the right job. This works well as it keeps you current, can give you the opportunity to learn and/or grow new skills and pays the bills. However, whether you want to stay on your own or find something, you have to: 1. Remember that it's up to you to keep in touch with everyone. You have to tell everyone what you are doing, where you are and what help you might need. People may stay in touch at the beginning, but you have to continue to reach out. |
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 | 3 Steps for Building a Social Media Community for Non-Digital Natives (the NYSE and Me)
Social Media Zone...By Vicki Flaugher, aka @Smartwoman, a digital marketing consultant
This week I had the distinct pleasure to fly to New York City and present a social media proposal to the New York Stock Exchange. Besides the thrill of going to the Exchange in the City That Never Sleeps, I am over the moon about the progress this opportunity demonstrates around the cultural shift that is happening in Social. |
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 | Analysis: Obama`s Job Creation Press Conference a PR Push Aimed at Votes, Not Lawmakers
Reuters
President Obama`s call for job-creation measures won`t make it easier to reach a budget-cutting deal with Republicans in Congress, but it could make it easier for him to win reelection next year. As the Democratic president pushes Congress to complete a deal that would avoid a potentially catastrophic debt default, Obama must balance the concerns of two very different groups: Republicans who want deep spending cuts and independent voters who are struggling to make headway in a sluggish economy ... |
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 | Shia LaBeouf Needs a New PR Rep: Star Seeks "No Comment" Escape after Week of Publicity Slips
New York
From a publicity standpoint, Shia LaBeouf may have made two big mistakes this week. The first: In a new cover story interview with Details, he confessed that he slept with his Transformers co-star Megan Fox. In addition, he was called a "f**ing" idiot by Harrison Ford for slamming "Indy 4" film ... and finally: He told Access Hollywood after the debalces that, "I just turned 25, and I`m learning how to edit myself and say `no comment` now." ... |
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 | Study: IBM, T-Mobile Tie for Best SEO Among Leading High-Tech Websites
Covario
Covario unveiled a report ranking the SEO health of 30 of the world`s largest tech companies and brand advertisers that measured how well their websites were optimized April-May. IBM and T-Mobile tied for first place overall. Following IBM and T-Mobile were: Dell, Hewlett Packard, Rackspace, Intel, Microsoft, NetApp, and, in a three-way tie, Canon, Epson, and Eastman Kodak ... |
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 | Too Meta: Justin Timberlake, aka Sean Parker from the Social Network, Buys into MySpace
The Associated Press
Timberlake is part of a group that will buy MySpace from News Corp, a bid to add some cool to a social network that has been losing it. Timberlake`s venture echoes that of Napster co-founder Sean Parker, whom he played in the hit movie about Facebook The Social Network. Parker holds an seven per cent stake in the $50bn social networking giant. Timberlake will become a part owner of MySpace and play "a major role in developing the creative direction and strategy for the company moving forward", according to Specific Media, the company that he will partner with. The deal is for $35 million, mostly in Specific Media stock, according to a person familiar with the matter. The deal values MySpace at a fraction of what News Corp paid for the site six years ago ... |
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 | Institutional Investors Alert: BofA Settlement Could Pave Way for Similar Deals
The Wall Street Journal
The $8.5 billion pact that Bank of America Corp. (BAC) reached with a group of institutional investors Wednesday could be a blueprint for claims other banks face over soured mortgage-backed securities. Investors expressed relief that a major worry of the financial crisis could be put in the rear-view mirror. Bank of America, in its settlement, paid more than most analysts expected but the pact was viewed in the market as removing a significant question mark from the company`s future. Shares of other banks rose as investors hoped they could now use the Bank of America settlement as a basis for their own agreements ... |
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 | SEC Update: Happy Birthday Sarbanes-Oxley, Now Get to Work
Fox Business
Sarbanes-Oxley celebrated its 9th anniversary this week, on Tuesday, June 28, 2011, but the employees of targeted corporations have little celebrate. Among the provisions is a "whistleblower" protection for employees who report violations of securities laws or fraud against shareholders. In response to the Enron accounting scandal, Congress enacted Sarbanes-Oxley to, in part, to provide that publicly traded companies compensate employees who are discharged, demoted or harassed as a result of reports they make to the SEC or other regulatory agencies concerning misleading financial disclosures. The employee`s problem is that the law has no teeth to fully compensate them ... |
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 | CCOs on the Go: Navistar Names Spangler Chief Communications Officer
MarketWatch
Navistar, Inc. announced that Jim Spangler has been named Chief Communications Officer and will lead the company`s Corporate Communications globally. A 26-year communications veteran, Spangler brings to Navistar a wide range of communications experience. He spent nearly 12 years with Tenneco, where he served as vice president of global communications and was responsible for corporate positioning, communications strategy and policy, executive communications, employee communications, media relations and public relations ... |
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 | CSR Demand Is Up, Here`s Proof: Ruder Finn Rolls CSR Experience into a New Practice
The Sacramento Bee
Something your agency should consider?: Ruder Finn announced the launch of its Corporate Social Responsibility (CSR) practice. The practice will be led by SVP Sarah Coles and based out of a new company hub in Boston. According to Ruder Finn`s CSR Index, the social responsibility performance of many corporations influences consumer perceptions, as well as possible purchasing decisions. In fact, around two thirds (68.7% and 62.9% respectively) would refuse to buy, or would reduce their purchase of, products from companies with bad CSR performance ... |
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 | US Online Advertising Sees Strong Growth in Q2, Paid Search Dips in June
BusinessWire
Online advertising saw strong spend growth in the second quarter, according to a report released by IgnitionOne. The second quarter saw year-over-year spend growth increases across all three major online media channels (Paid Search, Display and Facebook), despite continuing uncertainties from the economy and higher gasoline prices. US paid search spend grew a steady 12% year-over-year and Facebook advertising was particularly strong, up 22% on a same-client-basis and up 280% across all advertisers. However, paid search declined in June, painting an uncertain picture for the third quarter. ... |
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 | Questionable Stat of the Day: You Are More Likely to Survive a Plane Crash than Click a Banner Ad
The Atlantic
According to Solve Media, an advertising consulting company, you are 31.25 times more likely to win a prize in the Mega Millions than you are to click on a banner ad." Not only that, "you are 87.8 times more likely to apply to Harvard and get in...112.50 times more likely to sign up for and complete NAVY SEAL training...279.64 times more likely to climb Mount Everest...and 475.28 times more likely to survive a plane crash than you are to click on a banner ad." ... |
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