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| Tuesday, June 28, 2011 |
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 | Is PR Becoming Extinct? Media Conference Reveals 5 Ways to Adapt to Reporters' Evolving Needs
By Marisa Avallone Sharkey, APR, Director of Marketing and PR, St. Christopher's Hospital for Children
Recently, I had the opportunity to attend the annual conference of the Association of Health Care Journalists. I was one of the few PR professionals there. I felt honored to attend, and valued the insight it gave me into "the other side" - the issues that journalists are dealing with that are not only what they cover, but how they cover it; what they're learning; and where journalism is heading.
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 | Lights, Camera ... 10 Things to Bring to Your Job Interview
The Hiring Hub...By Marie Raperto
You have finally gotten an appointment. In this market, that can be quite an accomplishment. You know how to prepare for the interview, but do you know what to bring with you? Here is a list of the basics: 1. Directions/Contacts. Nerves can get in the way and you can forget the details. Always have them with you. 2. Pronunciation. Know how to say the interviewer's name. If it is complicated, call the company and ask the operator.
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 | Smart: Mexico Leans on PR to Lure Back Tourists
Ad Age Digital Next
Mexico is a challenged brand. Drug cartels, violence, murder and kidnappings have been grabbing headlines, deterring tourists. The Mexico Tourism Board is a positive branding campaign carrying the tagline, "The Place You Thought You Knew," and a heightened PR effort to dismantle drug- and violence-related U.S. press. Both represent a shift in marketing investment to favor PR and digital. The approach will see PR spending double to $21 million, while traditional media spending will shrink from $21 million in 2010 to an expected $6 million next year ...
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 | Not Smart: Japan Launches PR Drive for Nuclear Energy
Telegraph UK
The Japanese government has launched a campaign to support the resumption of nuclear reactor operations following the Fukushima crisis. The PR drive came as 15 people were confirmed to have suffered internal radiation exposure. The new campaign is targeting local government leaders who are currently blocking nuclear power generation following the atomic crisis in Fukushima. Their stance reflects the growing anti-nuclear mood spreading as a result of the ongoing crisis at Fukushima power plant which was triggered on March 11 ...
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 | Some Cash Strapped States Dropping Tourism Marketing
Washington Post
By the end of this week, Washington will close its official tourism agency and become the only state to cease all state funding for self-promotion. It`s one example of how states are coping with budget deficits brought on by slumping tax revenue. In May, the Legislature eliminated the remaining funding for the tourism agency, about $2 million for the coming fiscal year. State support had been as high as $7 million. Not all states are following Washington`s approach: Michigan will spend about $25 million this year on marketing. ...
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 | Local Mobile Advertising Sees Continued Growth and Adoption, Finds Verve Wireless Report
Mobile Marketing Watch
The local mobile ad experts at Verve Wireless have published their quarterly Local Mobile Index. And the findings are both impressive and in line with expectations about the continued growth in overall local advertising spending in mobile from the previous quarter. Verve`s Q1 Local Mobile Index "seems to substantiate recent analysts` forecasts calling for US Mobile Local Ad Revenues to Grow From $404 Million in 2010 to $2.8 Billion in 2015," the report suggests ...
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 | Institutional Investors Have $1.1 Trillion in Hedge Funds in Q1
Pensions and Investments
Institutional investors globally had about $1.1 trillion invested in hedge funds at the end of the first quarter, according to new research released Monday by Citi Prime Finance. Institutions such as pension funds, endowments, foundations and sovereign wealth funds accounted for roughly half of total hedge fund assets managed globally as of March 31, Citi researchers found. As of the same date, pension funds globally accounted for 53% or $594 billion of the $1.1 trillion of institutional investments in hedge funds, compared to 27% or $297 billion for endowments and foundations, and 20% or $220 billion for sovereign wealth funds ...
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 | Exhanges: Nasdaq Urges Clearing Choice after NYSE Merger Deal
Reuters
EU regulators should ensure investors continue to have a choice of clearing houses if NYSE Euronext and Deutsche Boerse get approval to combine, a senior executive from failed suitor Nasdaq OMX Group said on Monday. The risk is high that the $9 billion merger of NYSE Euronext and Deutsche Boerse would shut out other players from the exchange-listed derivatives market, said Magnus Billing, Nasdaq`s chief counsel for Europe. "Regulators should safeguard a competitive market. Behavioural remedies are not sufficient," he said in an interview with Reuters. "Everything traded on Liffe should be cleared elsewhere and thereby at least maintain existing competitive restraints," he said, referring to NYSE Euronext`s Liffe futures and options market. NYSE Euronext and Deutsche Boerse struck a deal in February to create the world`s No. 1 exchange operator ...
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 | Media Relations: Is Paying Journalists for PR Webinars Unethical?
Forbes
David Pogue has weathered one mini-scandal after another in his years as the star technology columnist for The New York Times. Lately the infractions have been piling up. Ragan Communications is marketing a live video seminar called "Pitch Me, Baby!" For a fee of $159, participants can watch Pogue talk about the best and worst pitches he`s received and share his tips on how to get favorable responses from writers like him. Jim Romenesko asked Ragan CEO Mark Ragan whether Pogue was paid; Ragan declined to say. The Times Co.`s ethics policy places strict limits on what sorts of paid work its journalists are able to perform ...
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 | PR Talent Fleeing Abroad? New Research Says 75% of PR Students Would Go Overseas for Work
PRNewser
Research conducted by UK based Moonlight Media found that 73 percent of PR students polled would go abroad to advance their careers. Forty-seven percent said they would go to the U.S. and 29 percent said the U.K. The firm polled 294 PR students at universities including those across Europe, in the U.S., Australia, and across parts of Central and South America, Asia, and Africa. The top two reasons given for choosing to go abroad was the image of the host country and the opportunity to learn professional skills, each with 35 percent of the response. ...
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| In PR Category, PR Shops Come up Short While Ad Agencies Stand Tall
Ad Age Digital Next
It`s tough to dispute the importance of PR, either in the marketing mix or in its third year at the Cannes Lions Festival. Agency holding companies all reported annual PR increases in 2010. And this year the category received 819 entries at Cannes, up more than 40%. So why, of the 105 campaigns on the shortlist, were only about 20 entered by PR agencies, compared to more than 45 by ad agencies? Creative shops were especially prevalent in the "Best use of social media" and "Best integrated campaign led by PR" categories. The problem might just be cobbler`s children syndrome -- PR shops failing to self-promote ...
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 | Ban Junk Food Ads on TV, Doctors Say
The Los Angeles Times
The American Academy of Pediatrics has come out in favor of a ban on advertising junk food to children. In a statement Monday, the organization said ads for junk food are pervasive on children`s television and online. Children already are sedentary from watching so much TV and using computers or gaming systems, the organization said. Adding commercials into the mix makes everything worse, because then the kids want to snack on junk food even as they sit and stare at screens. The July issue of the organization`s magazine, Pediatrics, also also included a study on the effect of food advertising on children. ...
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