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| Wednesday, June 22, 2011 |
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 | Get the Hell off the Stage! Weiner's Resignation Offers Tips for Handling Hecklers
By Barbara Laskin, President, Laskin Media
The truth is...hecklers are like hackers. They're shameless and their goal is to disrupt, steal stuff (in this case, the limelight) and cause damage. And everybody hates them. From a media training standpoint, Anthony Weiner's sex saga is instructive on many levels. Leaving out his "personal failings," it was his reactions to those failings that cost him his job and quite possibly, his political future...though, you never know. After all, Elliot Spitzer has become the new sage of CNN.
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 | 3 Secrets for Using Your Competitors to Succeed in Social Media
Social Media Zone...By Vicki Flaugher, aka @Smartwoman, a digital marketing consultant
Corporate espionage aside, there are some very easy secrets you could use today to leverage what your competition is doing in social media to get ahead yourself. I'm not talking illegal or even immoral things, but rather knowing which rocks to turn over to discover what others are doing in the market place.
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 | A New Committee: S.O.B. - Stamp Out Buzzwords
IR Therefore I Am...By Gene Marbach, Group Vice President of Makovsky + Company
Judging from the overwhelming and wonderful response to my blog entitled, "A Rant: 10 Tired Words and Phrases That We Can Live Without", it appears that I touched a nerve. It seems that many of you are tired of such abuses of the English language. Rather than simply ranting about the issue, let's do something about it. With the support of CommPro's Content King, Brian Pittman, I am forming a new committee - S.O.B. - Stamp Out Buzzwords. I hereby deputize you, my readers, by making you charter members of the S.O.B. Police. You are to be vigilant in safeguarding the language from offensive words and phrases by dutifully reporting them to me. I will be continuously updating the list given the rampant abuses being perpetrated on the language on a daily basis.
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 | LDS PR Push: Church Launches Rebranding Effort as Huntsman, Romney Launch White House Bids
Daily Mail
It`s the subject of a smash-hit Broadway musical and it`s practised by two of the Republicans running for next year`s presidential elections. But even that isn`t enough to quell unease about Mormonism amongst the American electorate, one in five of whom say they wouldn`t vote for a member of the Church of Jesus Christ of Latter-day Saints. So this week the church launched a high-profile campaign in New York`s Times Square with the slogan: `I`m a Mormon`. It`s part of a major drive to rebrand the faith by dispelling some of its `cultish` connotations - and if it aids the two Republican candidates, so much the better. A Gallup poll released today shows their faith could still be a stumbling block for the two Mormon Republican candidates, Mitt Romney, who leads the field on 24 per cent, and former Utah governor Jon Huntsman, who announced he`s entering the race yesterday. One in five Americans said they wouldn`t vote for a Mormon, and the figure rises to 27 per cent among Democrats ...
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 | Forecast: Google Expected to Retain Search Marketing Crown
Equimedia
Google is expected to maintain its leading market share of search advertising revenues, according to a new forecast by eMarketer. The leading online search engine is predicted to beat off competition from Bing and further extend its current lead over rival Yahoo. Estimates of US search advertising revenue show a 38.9 per cent growth in 2011, increasing Google`s market share to 75.9 per cent, compared to a 69.8 per cent in 2009. Currently only four companies account for 93.6 per cent of advertising revenues, as online direct marketing professionals concentrate their products on established names. A change in website domain suffixes released today by the Internet Corporation for Assigned Names and Numbers (ICANN) could improve online recognition for brands and simplify internet searches. >From January onwards companies can apply to the ICANN for a new domain name, to better suit their organisation and branding and improve total search marketing revenues ...
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 | Social Media and Content Marketing: 50% of Marketers Say Online Content and Social Media Marketing Top Lead Gen and Sales ROI
Brafton
Roughly half of B2C marketers say both online content and social media marketing were last year`s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers` Benchmarks 2011. The study found that both channels are poised to be top areas of investment this year for marketers across industries. The study is a compilation of more than 170 surveys Focus conducted. Overall, 82 percent of respondents say marketing budgets will increase or stay the same this year, and many respondents say they are increasing social and content investment this year--with good reason. More than one-third of all respondents (36 percent) say content marketing had the strongest performance last year, and social media marketing followed closely behind, cited as a top performer among 28 percent of marketers. Fifty-nine percent of marketers say they will be increasing their social media budgets this year, and 51 percent refer to social analytics as a top initiative. The study suggests social media marketing is one of the top five tactics for both B2B and B2C businesses (ranking No.1 for B2C and No. 2 for B2B). Similarly, Focus found that social content drives community engagement across industries, with 23 percent of B2C brands and 17 percent of B2B brands ranking user-generated content as key to marketing performance. Still, the No.1 approach to content for both B2B (39 percent) and B2C businesses (37 percent) is blog marketing ...
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 | New Survey: Companies Spend $100K to $1M on Compliance
Forbes
Every year since the passage of the Sarbanes-Oxley (SOx) Act in 2002, Protiviti--an independent global risk and internal audit advisory firm--surveys client attitudes about the costs, and the benefits, of compliance with the law. Here are some recent findings: Protiviti says that by Year Four of compliance, most companies spend between $100,000 and $1,000,000 on compliance activities, depending on the size of the company. After Year Four, few spend more than $1,000,000. Companies of all sizes plan to reduce costs this year, but by less than 10%. More than 50% of companies can do all of the SOx work internally, but the largest companies sometimes use up to two outside service providers, often controlling internal and external resources via a project management organization (PMO ). ...
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 | Ex BP Boss Spills PR Secrets at UK PR Agency; Blogger Posts Comments
15-Seconds Blog
Now that he has his life back, Tony Hayward is talking about lessons learned from last year`s environmental/PR disaster. Recently, Hayward spoke to a bunch of communicators at a big UK PR agency called the Loewy Group. Someone present summarized Hayward`s comments in a blog. Among Hayward`s conclusions -- media coverage of the oil spill was "vicious." He apparently was surprised to find inaccuracies in stories and inflated fears. "We were at war with the media every day. There`s no other word for it," Hayward is quoted as saying. Hayward says that at the height of the crisis, BP had 50 people working full time simply to push back against "inaccurate" information on social networks on the internet. Seems to us the problem was more about the accurate reporting of what Hayward and others from BP said. Looking back, Hayward says he would have had a more senior team in charge of responding to the media. Excellent idea -- you don`t want someone handling a global mess like that one who is on their first crisis. He also suggests that all large corporations should test their crisis plans regularly and admits that BP wasn`t ready for what hit them. No kidding. ...
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 | Display`s New Kingpin: Facebook`s No. 1
Ad Age Digital Next
Social Network`s $2.19 Billion Puts It at Top of the Digital Heap, Leaping Google, Yahoo -- but It`s Still a Bit Player When Compared to TV. Details: Facebook is estimated to book $2.19 billion in ad revenue in the U.S. this year, all of it classified as display, according to the latest eMarketer research. That sum takes on new significance now that Yahoo and Google are estimated to make less in display than predicted. The firm projects Google will make $1.15 billion in display ads for 2011, down 10% from an earlier estimate, while Yahoo is expected to bring in $1.62 billion from banner ads, down less than 2% from an earlier analysis. While mighty TV still commands the biggest slice of the ad business at 16%, compared to the internet`s 7%, according to ZenithOptimedia, more advertisers are making big branding bets online, an arena that has long been dominated by Google search and the direct-marketing companies that that kind of advertising attracts. In 2010, display advertising, which includes video, grew 23% -- faster than search -- according to the IAB. ...
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