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| Monday, June 27, 2011 |
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 | Happy Birthday Big Blue: What Can Today's PowerPoint Picassos Learn from IBM's Iconic Branding?
By Heather Evans, President & Chief Strategist, True Color
You might not have noticed it amid the Weinergate, hack attacks and other news stories these past few weeks - but IBM celebrated its 100-year anniversary on June 16. Compare that to Apple and Microsoft, who've been in business for more than three decades... and Twitter, which is under five years old. Pretty impressive. Equally impressive is the company's brand longevity. |
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 | 5 Step Process to Turn 30 Pages and 10 Hours into 1 Month of Social Media Content
Social Media Zone...By Vicki Flaugher, aka @Smartwoman, a digital marketing consultant
I have done dozens of white papers for clients and it never fails to confuse me why they don't do more with the content. They spend significant time and money creating a compelling marketing piece that educates prospects, highlights the need for their product, and warms up leads for further sales conversion conversation, but that's where it ends. Done, it's over. |
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 | PR Helped Drive NY Gay Marriage Law, AP Analysis Suggests
Seattle Post Intelligencer
How did New York lawmakers, long known for their decades of late budgets and partisan gridlock, manage to pull off a generational milestone like legalizing gay marriage? Friday night`s victory for gay marriage advocates was the product of changing public attitudes, and a political campaign that was more sophisticated, better funded, and armed with more tenacious muscle--in the person of Gov. Andrew Cuomo--than a similar push that failed just two years ago. Advocates spent more than $1 million trying to persuade legislators, much of it in the last two months. They targeted their publicity campaign at a dozen vulnerable or fence-sitting senators. Most of the cash came from what one lobbyist called an "unlimited" source: wealthy contributors in Manhattan and nationwide. The Human Rights Campaign, part of a coalition of gay, lesbian, bisexual and transgender groups, delivered more than 53,000 post cards and made more than 11,000 phone calls from constituents to their senators. Phone banks ran twice a week, one featuring former first daughter Chelsea Clinton. She was just one of a string of celebrities, from Lady Gaga to former New York Giants great Michael Strahan, who peppered the public with gay marriage messages. Gay marriage advocates hired 30 full-time field organizers to press their case. Other critical hires were lobbying firms that specialized in Republican politics, a mix that opened doors in the Republican-controlled Senate ... |
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 | Study: 43% of U.S. Companies Say Social Media Marketing Brought New Customers
emarketer
Social networks continue to prove their worth as a marketing channel: Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer estimated that worldwide social network ad revenues alone, not including money that companies spend developing presences on social networks or hiring staff to manage them, would reach $5.97 billion in 2011, a 71.6% increase over 2010. Already, firms worldwide are seeing returns on their increased investment. According to a survey by office services firm Regus, 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. The US followed closely behind the average, at 43%. ... |
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 | Dodd-Frank Update: Only 30 of 380 Regulatory Rules Finalized Under Act
The Guardian UK
Only 30 rules have been finalised from 380 drawn up under the Dodd-Frank Wall Street Reform and Consumer Protection Act ... t`s almost a year since Barack Obama signed the "strongest consumer financial protections in history." Thanks to the Dodd-Frank bill, drawn up in the aftermath of the worst financial crisis in living memory, America "would never again be asked to foot the bill for Wall Street`s mistakes," the US president declared, back in July 2010. A year later Dodd-Frank is looking less historic. Of the 380 rules that were supposed to have been written for the bill by the end of next month, only 30 have been finalised. And the biggest most contentious areas, including the regulation of derivatives and what makes an entity "too big to fail," remain in flux. Regulatory experts don`t expect any resolution before mid-2012 and many expect a watered down bill to be further diluted by furious lobbying from an increasingly confident Wall Street. Even Wall Street friendly Treasury secretary Timothy Geithner is concerned. He told a Washington committee last week that US financial institutions were spending "a huge amount of money to erode, weaken, walk back" Dodd-Frank. Geithner asked Congress not to weaken or delay the new rules. Gary Gensler, the chairman of the commodity futures trading commission, has warned that delays in implementing Dodd-Frank "increase risk to the American people and leave significant uncertainty in the marketplace." ... |
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 | Bin Laden Pondering Renaming Al Queda for Better PR
Forbes
NPR reported that Osama bin Laden "lamented in his final writings that al Qaeda was suffering from a marketing problem. His group was killing too many Muslims and that was bad for business." The solution: Change the business`s name, just as Blackwater and ValuJet and others had done before. How did Bin Laden account for his image problem? He said it had happened because the name al Qaeda, which means, the Base, didn`t convey the important message that the organization`s purpose was holy war. The full name was al Qaeda al Jihad, the Base for Holy War, but people had forgotten the second half. This was in a letter that Navy SEALS discovered at bin Laden`s compound. Organizations certainly have changed their names after being associated with death in the past. ValuJet Airlines became AirTran Airways after its name was sullied by a 1996 crash that killed 110 people. When Philip Morris Group became Altria Companies it ran explanatory ads ... |
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 | Mobile Ad Outlay to Hit $24B by 2016 (Equal to Current Total of All Advertising)
Wireless Federation
Mobile advertising hardly witnessed $2 billion spending in 2010. According to sources, the latest forecasts for 2012 indicate that figure would cross over $7 billion. Further by 2016, this figure has been forecast to equal the current total spending associated with online advertising, which is $24 billion. Experts believe that forecasts more than shed light on the impending huge boom as far as mobile advertising is concerned. As they put it; pieces are falling in place in terms of technology, behavior and the funds that are being infused. Although, the market size is more of a drop in the bucket by the online advertising standards in the current scenario--only close to 2% or 3% of a company`s total advertising budget--mobile advertising is all poised to witness a major boom in the years to come. Talking of the changing trends; in the recent past, advertisers were heard acknowledging the potential linked with mobiles. But they still betrayed reservations when they said that the pool of prospective viewers and readers still remains a lot to be desired; the major area of contention being display ads, interactive ads, and rich media enabled ads. ... |
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