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| Monday, June 20, 2011 |
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 | The Real Myth: No Gender Discrimination in PR Pay
By David M. Dozier, Ph.D., APR, Fellow PRSA
In my original commentary (April 19), I suggested that discussion of gendered pay inequities in public relations typically generates more heat than light. In his counter-commentary (May 9), my colleague Jim Hutton suggested that I should feel ashamed for perpetuating a "mythology" about gender discrimination. He accused my colleagues and me of providing "false and misleading information and interpretations."
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 | Heckle and Hide: Why Listening Better May Be Anthony�s Weiner�s Greatest PR Lesson
By Scott Sobel, Media & Communications Strategies
Its been said that to become a great actor you must be a great listener. That important suggestion also works for politicians. Former Congressman Anthony Weiner should certainly have paid attention to that advice. I even believe he should have listened to the Howard Stern writer who heckled Weiner when he announced his resignation. Let me explain.
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 | #1 Tip to Increase Your Social Media ROI Today
Social Media Zone...By Vicki Flaugher, aka @Smartwoman, a digital marketing consultant
We all know social media can be a time waster. We all know everyone else is going there, so we should. We all know we'd better be able to justify our social media budgets to the C-suite. It's part of most all of our business lives every week. Yet, even with this relative high level of focus, many of you are making a huge mistake. You break the conversation thread! And, simply put, the #1 tip to increase your social media ROI today is to quit doing that.
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 | PRSA Responds to PR Firm`s Threat Over Reviews of `Duke Nukem` Video Game
TMC.net
The Public Relations Society of America (PRSA) issued the following statement regarding a tweet from the account of public relations firm Redner Group in which it threatened to blacklist reporters and/or media outlets that wrote negative reviews about client 2K`s "Duke Nukem Forever" game: "While it is unfortunate that The Redner Group took to such a public forum to publicly rebuke media outlets that had negatively reviewed Duke Nukem, it is encouraging that the firm realizes its remarks went too far and were detrimental to the positive relationship that businesses and the media must foster. The blacklisting of reputable media (or the threatening to do so) because of negative reviews or commentary is most certainly not what comprises ethical public relations practices, and is not something we condone for our members or the broader profession. >From an ethical public relations perspective, we advocate for businesses to both respect the media and to be open to providing accurate information in a forthright manner to all media outlets that request such information. Threatening to punish publications that do not write favorable reviews for a product or service goes against a core tenet of ethical public relations regarding the protection and advancement of the free flow of accurate and truthful information that is essential to serving the public interest and contributing to informed decision making in a democratic society. ...
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 | Social Media Marketing: Obama Rejects Ghost Tweeting; Now to Personally Tweet from Twitter Account
The Associated Press
President Barack Obama is taking a more active role on Twitter, 140 characters at a time. Obama`s campaign said in a posting on its website Friday that Obama will tweet regularly from the popular social media service and his personal tweets will be signed "-BO." The campaign said it will now manage both Obama`s Twitter account and Facebook page. Obama tweeted personally early Friday evening, welcoming followers to "a new (at)BarackObama. From now on, (hash)Obama2012 staff will manage this account; tweets from the President will be signed "-BO." The campaign said on its website that the changes "will give us new opportunities to make the most of these channels, using them not only to report what the president is doing every day but to connect to the millions of supporters who will be driving this campaign." Obama has more than 8.69 million followers on Twitter, making him the third most-followed account among Twitter users, according to Twitter statistics website twittercounter.com. Obama trails only entertainers Lady Gaga and Justin Bieber in followers. Obama`s avatar, or photo accompanying his Twitter account, also changed from his official White House photo to a photo of Obama smiling, his 2012 campaign logo resting along the base of the avatar. ...
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 | Global Blue Chips Snub Facebook for IR Purposes
IR Magazine
The 500 million active users of Facebook make it the most popular social media forum in the world. Yet this widespread popularity in the personal sphere has so far failed to crossover into the investor relations community. A global study of corporate social media use, conducted by Q4 Web Systems, found that under half of public companies (45 percent) use Facebook for IR, while over two-thirds (67 percent) use Twitter. To find out why this is, IR magazine decided to investigate the Facebook presence of a panel of 15 companies with a significant global presence. The panel is made up of the top 5 constituents by market capitalization featured in the S&P 500, the S&P Europe 350 and the S&P Asia 50. Out of the 15 companies we looked at, eight of them either do not have an official Facebook account or do not provide a link to it on their corporate website: HSBC, Exxon Mobil, Apple, Samsung Electronics, China Construction Bank, China Mobile, Industrial and Commercial Bank of China and Taiwan Semiconductor Manufacturing Company. The other seven companies - Vodafone, Nestle, Novartis, BP, Chevron, IBM and GE - have a Facebook page but told us that they don`t use it for IR purposes (except for a few financial results posted by BP). ...
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 | Corporate Security Update: Do Hack Attacks Equal Good PR?
Mediapost
Companies with online exposure -- i.e., nearly all of them -- are getting smarter about hacking incidents, reports The Wall Street Journal. "In the past, companies were typically caught off guard when a breach occurred and responses were often flat-footed, requiring updates and further clarifications to concerned customers," it writes. "Now an industry of experts -- including lawyers, public-relations specialists and forensic investigators -- has emerged to help companies determine what to disclose and how to reassure victims." Now, executives without much computer savvy are more aware of the threat posed by hacking, "leading companies to formulate breach-response plans before an incident ever occurs." The changes, according to WSJ, come amid an uptick in hacking occurrences, but also a industry-wide demystification of the practice. Indeed, if a breach is handled well, "customer loyalty and your brand can actually improve," says Lori Nugent, an attorney who specializes in breaches at Wilson Elser Moskowitz Edelman & Dicker. ...
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 | Gartner: Global Mobile Ad Market to Double in 2011
Reuters
The worldwide market for mobile advertising will double in 2011 from last year to $3.3 billion, according to the latest research from Gartner. The wireless industry has talked for years about mobile advertising`s massive potential, but the market has been slow to take off even as mobile Web surfing has become much more popular in recent years. The projected global mobile budget will still represent a very small portion of total ad spending, but will see a sharp growth rate in coming years. Mobile will represent more than 4 percent of total ad spending in 2015, up from 0.5 percent in 2010, Gartner said. Increasing consumer use of smartphones and tablet computers will drive growth in coming years, according to Gartner analyst Andrew Frank. As the audience increases, he said, it will be easier for marketers to target ads. This year the Asia-Pacific and Japan region will have the biggest mobile advertising market, with a budget of $1.63 billion, according to the research. In North America, the next-biggest market, Gartner sees revenue increasing to $5.79 billion in 2015 from a projected $701.7 million in ...
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