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| Friday, June 24, 2011 |
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 | Social Media Challenges? LinkedIn Group Reveals Top 5 Roadblocks and Solutions for Marketers
By Betsy Merryman, Merryman Communications
How would you answer the question: What is your biggest challenge with Social Media in incorporating it into your current marketing strategy? This focus on social media challenges was the topic of a global discussion on LinkedIn's Corporate Communications Executive Network, a group made up of executives in corporate communications, PR and corporate affairs. |
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 | Trendspotters: PR Industry Vet Doug Poretz on New Startup, Innovation and Surviving "Creative Destruction"
By Doug Poretz, Co-Founder and Chairman, Nuuko
Serial entrepreneurs are addicted. To change, innovation - and always being ahead of the next big trends. Doug Poretz is no exception. He co-founded Nuuko after selling his interest in Qorvis Communications - the integrated public relations, public affairs, advertising, online marketing firm based in Washington, DC that became one of the largest and fastest growing of its kind in the nation. For half of his forty +/- year career in communications, he focused on investor relations and corporate communications, in-house as part of senior management for three public companies (two NYSE, one AMEX), and for scores more companies on a retained basis. |
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 | Wall Street Weirdness: Chickens, Winnie the Pooh and Toy Trains Top the Week's Most Interesting Items
IR Therefore I Am...By Gene Marbach, Group Vice President of Makovsky + Company
While the summer season tends to be slow in terms of news and developments, I couldn't help but notice a few items of interest all of which provide cautionary tales. Read on for some summer Wall Street humor...Don't Count Your Chickens...It appears that's just what Yuhe International Inc. (NASDAQ:YUII) did...The Rosen Law Firm, P.A. just announced that it is investigating potential securities claims against Yuhe International Inc. resulting from allegations that the company may have issued materially misleading business information to the investing public. |
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 | Harry Potter`s PR Slip: Confidential PR Document Gives Campaign Secrets Away
The Independent
One literary PR exec needed: Yesterday`s launch of Pottermore, an online "follow up" project to the Harry Potter books, was stymied after it emerged that a PR executive from StonehillSalt, a PR firm based in Scotland, sent nearly a dozen national newspaper journalists details of a confidential PR strategy document relating to the event, which has been shrouded in mystery for several weeks. The document detailed what publicists should do in the eventuality that details of Pottermore leaked out ahead of time. Unfortunately for StonehillSalt, the document also contained details of the project. A spokesperson claimed it was a "genuine mistake," though that did not stop The Times, The Guardian, Metro, The Sun and The Atlantic running details of the alleged Pottermore project. The PR company later said it was taking steps to get media outlets to retract their stories. ... |
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 | Report: Green Marketing to Top $3.5 Trillion by 2017
BusinessWire
Consumer interest in the environment has seen growth in the green marketing sector, which expects to achieve $3.5 trillion by 2017; as discussed in a new report on companiesandmarkets.com. Regulation and competition are driving adoption of green marketing techniques. The report indicates that the European and US regions dominate the market, and expect to maintain this throughout the reporting period. Environmentally conscious consumers are spending more money on green products and technologies, a trend which is being adopted by those in the grocery, clothing, hardware and electrical retail sectors, amongst others. Green marketing fared well during the recession, attributed to the fact that products deemed environmentally friendly often have consumer benefits--e.g., using less electricity than their non-green counterparts. Social awareness is also increasing, with growing concern over how products are produced. The green marketing research report indicates that consumers are prepared to pay more for goods which have been produced fairly and with minimal environmental impact ... |
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 | Bernanke Passes Early Media Test, Challenge to Come
Reuters
Ben Bernanke used his second-ever news conference on Wednesday to teach the world`s financial markets a lot more about the thinking at the Federal Reserve than they could glean from its usual statements. But the Fed chairman and former Princeton professor has yet to face one of the most important oral exams of his career: justifying and defending a change in the Fed`s extraordinary monetary policy, when the time comes. "There haven`t been any big surprises or shifts in policy for Bernanke to sell," Paul Ashworth, chief U.S. economist at Capital Economics said on Thursday. "When this will earn its money is when the market response to the (earlier) statement is one way and he is able to correct any misperceptions. That will be when the press conference really pays off." Bernanke`s news conferences mark an important departure from the Fed`s approach to communications that for decades used to put a premium on secrecy. The Fed`s focus is now on clarity after the its decision last year to embark on a second $600 billion round of bond-buying touched off a political firestorm with politicians accusing the central bank of jeopardizing the U.S. dollar with its bold experiments in monetary policy. Looking less nervous than in his first news conference in April, Bernanke took questions from reporters for an hour on Wednesday and, displaying his professorial background, sounded confident and calm in his answers. ... |
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 | C-Suite Communications: Rate of CEO Dismissals Has Increased Says Report
PR Newswire
The rate of dismissal of CEOs in the S&P 500 due to disciplinary actions has increased in recent years, while 25 percent of boards of directors facing a chief executive succession have opted for an outside hire, according to a new report by The Conference Board, the global business research and membership organization. The 2011 CEO Succession Report documents and analyzes succession events regarding the chief executive officer in S&P 500 companies in the 2009-2010 period and includes, where appropriate, historical comparisons with data from the last decade. Findings: In 2010, 51 CEOs in the S&P 500 left their post. The rate of CEO succession was approximately 10 percent, consistent with the average number of annual succession announcements from 2000 through 2009. The probability of CEO succession is higher following bad performance. In the 2000-2010 period, the succession rate of CEOs of poorly performing companies ranged from 21 percent in 2002 to 10 percent in 2009, while the rate for better performing companies varied from 7 to 12 percent (also in 2002 and 2009, respectively). Similarly, the probability of CEO succession is higher for CEOs who are at least 64 years of age. In the 2000-2010 period, their succession rate ranged from 27 percent in 2005 to 9 percent in 2008, while the rate for younger CEOs ranged from 9 percent in 2000 and 2001 to 13 percent in 2005. The rate of succession regarding younger CEOs is remarkably consistent across the sample. ... |
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 | Advertising Affects Sexes Differently, Study Shows
Technorati
Multimedia advertisers Kantar Video and Synaptic Digital recently broke down advertising into either "paid" for ads or "earned" forms of product support, such as news coverage or social media-based likes or retweets, then studied 1,800 men and women to find out how these different methods could work together to "lift" awareness of a particular brand. When exposed to both paid and earned media, brand awareness increased 32% overall in those men studied. Glitzy ad campaigns, however, only increased brand awareness 18% on its own. When women in the study were exposed to the same blend of consumer information, they were seen as being able to synthesize information from both paid and earned media sources when remembering an automobile brand. For women, paid advertising accounted for a 30% rise in brand awareness, while earned media made a product brand mentally stick 27% more often. When both methods were combined, however, brand awareness synergistically increased 46% in those women studied ... |
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