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| Tuesday, June 21, 2011 |
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 | Weinergate Meets the Beatles: A Musical Tour of How NOT to Respond to a Sex Scandal
By Ashley McCown, President, Solomon McCown & Co.
He resigned. Finally. After nearly three weeks of the Anthony Weiner crash and burn tour, in which he broke every rule of good crisis communications, the Congressman from New York is leaving office, and the news cycle, too. His bizarre odyssey will be a new chapter in crisis communications textbooks on how NOT to respond. Before he fades from view, here is my musical review of the latest and perhaps most bizarre implosion of a politician.
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 | Europe, Here I Come: 8 Resume Tips for Landing a Job Overseas
The Hiring Hub...By Marie Raperto
If you are looking for a job overseas, you will need to format your resume in a way that is both acceptable and understandable to European employers. The Europass CV format was instituted by the European Union as a means of standardizing CVs throughout its member nations.
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 | Green PR News: Survey Suggests the Solar Industry Is Suffering from a PR Problem
USA Today
It`s considered the greenest of green technologies, completely renewable and the perfect solution to the threat of climate change. So, what`s not to like about solar technology and why hasn`t it been adopted by the masses? Is there something wrong with the technology, or does solar just suffer from bad PR? A recent survey (by solar industry advocate SolarTech and San Jose State University) suggests the latter. A perfect target demographic for solar power--well-off residents of California`s Silicon Valley--have a rather sour perspective on the industry. According to the survey, only 39 percent of those surveyed saw solar energy as `reliable`, and only another 11 percent see it as affordable. Possible solutions? McFeely says the solar industry needs an "advertising and research council" much like certain agricultural associations. Such a council would promote solar energy as a generic option rather than the service of specific companies. ...
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 | Mobile Marketing Study: Time Spent on Smart Phone Apps Outpaces Web
Mediapost
Research released today indicates U.S. smartphone users now spend more time with mobile applications per day than people do using the desktop and mobile Web. Earlier this year, Mary Meeker of Kleiner Perkins Caufield & Byers issued data predicting that smartphones and tablet shipments in 2011 would exceed PCs and notebook computers. As of June, time spent with mobile apps per day per person reached an average of 81 minutes compared to 74 minutes on the Web, according to app analytics and advertising firm Flurry. In December, the split was nearly even: 70 minutes spent with apps versus 66 online. A year ago, time spent clearly favored the Web, at an average of 64 minutes to 43 for apps. The change reflects a 91% increase in time spent with apps since June 2010. "This growth has come primarily from more sessions per user, per day rather than a large growth in average session lengths. Time spent on the Internet has grown at a much slower rate, 16% over the last year," stated a Monday blog post by Charles Newark-French, product marketing manager at Flurry. ...
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 | Say on Pay News: Wall Streeters Dominate in CEO Pay; Money Manager Mario Gabelli Leads the Way
Crain's New York Business
When it comes to executive pay, 2010 was the year that the empire snuck back. Wall Street leaders returned in force to their customary perches atop Crain`s Fortunate 100 list of the city`s best-paid chief executives: Eight of the 15 highest-paid hailed from the financial sector, compared with just three in 2009. Their return to riches coincided with a rebound in financial company earnings and the ebbing of public outrage regarding lavish banker pay. Earnings for all financial companies in the S&P 500 quadrupled last year, to $122 billion. For Wall Street firms specifically, 2010 went down in the books as the second-most-profitable year ever. The sector`s recovery was apparent in other measures as well. The KBW Bank Index showed a 23% jump in share prices, a sharp reversal from the 2% dip logged in 2009. For the second year in a row, money manager Mario Gabelli led the pay parade among financial industry titans, a performance that placed him third overall on the list. Mr. Gabelli, the city`s highest-paid CEO over the past decade, awarded himself $57 million in total compensation, up $13 million. His Gamco Investors Inc. saw earnings rise 24%, to $69 million. ...
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 | Security Trends: Site`s PR Firm Fakes "Shrek Virus" to Drive Publicity
PC Pro
There`s a general belief in the security industry that being hacked is bad for business: it makes your firm look careless and will cost you customers. Or is the PR fallout from a breach not actually as bad as the security industry says? One website stands accused of purposefully testing that theory. Beautiful People is a dating website that--as the name suggests--only lets beautiful people join. Yesterday, the company announced it had been hit by a virus, which it dubbed the "Shrek Virus", that had allowed ugly/normal people to slip though the vanity filter; it has booted those 30,000 would-be daters, refunding those who had paid to sign up. "It was initially thought to be one of the 5.5 million BeautifulPeople.com rejects, but further investigations point to a former employee who placed the virus before leaving the team in May," the press release says, actually referring to would-be customers as "rejects". "Despite wreaking havoc with the application process, member privacy and security was never breached." And that`s all rather convenient, notes Sophos security researcher Graham Cluley. "It`s a fantastic piece of chicanery, of course, designed to boost awareness of the dating website, get them many thousands of pounds of free publicity with little risk of damage to their reputation," he says in a blog post. So, lots of publicity for the website but nothing for current or future members to worry about then. How convenient!" he adds, noting the site`s PR firm has previously used somewhat similar tactics ...
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 | Viral Ads Explode 180%; Online Ads to Hit $5.7B by 2014
CNN.com
With roller skating babies, dancing royal look-alikes and the fragrant Old Spice Guy popping up everywhere, web surfers can`t avoid viral advertisements these days ... Online media analysis firm Visible Measures says there was a 180% leap in viral advertising campaigns from 2009 to 2010 in the United States. Forecast spending for online video advertising is $1.97 billion for 2011, rising to $5.71 billion in 2014. "Year over year you are seeing significantly more than triple digit growth of social video consumption by users," said Brian Shin, Visible Measures CEO. "Users are choosing to watch this content more and more." Returns on advertisers` viral video investments are hard to pin down but, says Shin, there is strong evidence to suggest it is paying off. Old Spice has parlayed tens of millions of viewings of its viral campaign into a 27% leap in sales ...
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